201 Epizód

  1. Marketing Essentials 101: A Must-Have List for New Businesses | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast

    Közzétéve: 2023. 10. 05.

  2. Scaling | Definition Minute | Behavioral Economics in Marketing Podcast

    Közzétéve: 2023. 10. 02.

  3. Taking the Leap: Strategies for Mitigating Risk in Entrepreneurship | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast

    Közzétéve: 2023. 09. 28.

  4. Angel Investors | Definition Minute | Behavioral Economics in Marketing Podcast

    Közzétéve: 2023. 09. 24.

  5. Navigating Uncertainty: Understanding the Risk Preferences of Entrepreneurs | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast

    Közzétéve: 2023. 09. 21.

  6. Charting Your Course: Essential Considerations for New Business Ventures | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast

    Közzétéve: 2023. 09. 14.

  7. Mastering the Art of Entrepreneurship: Essential Skillsets for Success | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast

    Közzétéve: 2023. 09. 07.

  8. Fueling Prosperity: The Vital Importance of Entrepreneurship to the Economy | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast

    Közzétéve: 2023. 08. 31.

  9. Introduction to Season 7 | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast

    Közzétéve: 2023. 08. 24.

  10. Leveraging Social Proof to Increase Conversion Rates | Behavioral Economics in Marketing Podcast

    Közzétéve: 2023. 02. 01.

  11. Verbatim Effect | Definition Minute | Behavioral Economics in Marketing Podcast

    Közzétéve: 2023. 01. 31.

  12. Social proof  | Definition Minute | Behavioral Economics in Marketing Podcast

    Közzétéve: 2023. 01. 30.

  13. Scarcity | Definition Minute | Behavioral Economics in Marketing Podcast

    Közzétéve: 2023. 01. 29.

  14. Geographic clustering | Definition Minute | Behavioral Economics in Marketing Podcast

    Közzétéve: 2023. 01. 28.

  15. Principal Agent Problem | Definition Minute | Behavioral Economics in Marketing Podcast

    Közzétéve: 2023. 01. 27.

  16. Loss Aversion | Definition Minute | Behavioral Economics in Marketing Podcast

    Közzétéve: 2023. 01. 26.

  17. Cultural capital | Definition Minute | Behavioral Economics in Marketing Podcast

    Közzétéve: 2023. 01. 25.

  18. Intention-Action Gap | Definition Minute | Behavioral Economics in Marketing Podcast

    Közzétéve: 2023. 01. 24.

  19. Mindset | Definition Minute | Behavioral Economics in Marketing Podcast

    Közzétéve: 2023. 01. 23.

  20. Flow Theory | Definition Minute | Behavioral Economics in Marketing Podcast

    Közzétéve: 2023. 01. 22.

5 / 11

Behavioral economics incorporates the study of psychology into the analysis of the decision-making behind an economic outcome, such as the factors leading up to a consumer buying one product instead of another. Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. This podcast series is all about leveraging Behavioral Economics concepts in marketing applications.

Visit the podcast's native language site