201 Epizód

  1. Embrace the IKEA Effect: How to Revolutionize Product Development with Customer Engagement | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast

    Közzétéve: 2023. 12. 21.

  2. Breaking Barriers: Overcoming Status Quo Bias on Your Entrepreneurial Journey | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast

    Közzétéve: 2023. 12. 14.

  3. Essential Resources to Fuel Success | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast

    Közzétéve: 2023. 12. 07.

  4. Harnessing Behavioral Economics to Supercharge Your Referral Business | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast

    Közzétéve: 2023. 11. 30.

  5. Business Plan | Definition Minute | Behavioral Economics in Marketing Podcast

    Közzétéve: 2023. 11. 27.

  6. The Art of Scarcity, How to Use Limited Availability to Close Sales | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast

    Közzétéve: 2023. 11. 23.

  7. Intellectual property (IP) | Definition Minute | Behavioral Economics in Marketing Podcast

    Közzétéve: 2023. 11. 20.

  8. Availability Heuristic in Developing an Elevator Pitch | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast

    Közzétéve: 2023. 11. 16.

  9. Customer Segments | Definition Minute | Behavioral Economics in Marketing Podcast

    Közzétéve: 2023. 11. 15.

  10. Minimum Viable Product (MVP) | Definition Minute | Behavioral Economics in Marketing Podcast

    Közzétéve: 2023. 11. 13.

  11. Short and Sweet: The Science of Captivating Elevator Pitches | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast

    Közzétéve: 2023. 11. 09.

  12. Venture Capital | Definition Minute | Behavioral Economics in Marketing Podcast

    Közzétéve: 2023. 11. 06.

  13. The Power of Salience, Creating Unforgettable Brand Awareness | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast

    Közzétéve: 2023. 11. 02.

  14. Pitch Deck | Definition Minute | Behavioral Economics in Marketing Podcast

    Közzétéve: 2023. 10. 30.

  15. Navigating the Marketing Funnel on a Shoestring Budget: Innovative Strategies for Bootstrapped Businesses | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast

    Közzétéve: 2023. 10. 26.

  16. Business Model | Definition Minute | Behavioral Economics in Marketing Podcast

    Közzétéve: 2023. 10. 23.

  17. Marketing Funnel Fundamentals: A Beginner’s Guide to Success | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast

    Közzétéve: 2023. 10. 19.

  18. Pivot | Definition Minute | Behavioral Economics in Marketing Podcast

    Közzétéve: 2023. 10. 16.

  19. Unlocking Success: Defining Your Target Market for Business Growth | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast

    Közzétéve: 2023. 10. 12.

  20. SWOT Analysis | Definition Minute | Behavioral Economics in Marketing Podcast

    Közzétéve: 2023. 10. 09.

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Behavioral economics incorporates the study of psychology into the analysis of the decision-making behind an economic outcome, such as the factors leading up to a consumer buying one product instead of another. Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. This podcast series is all about leveraging Behavioral Economics concepts in marketing applications.

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