201 Epizód

  1. Growth mindset  | Definition Minute | Behavioral Economics in Marketing Podcast

    Közzétéve: 2023. 01. 21.

  2. Decoy effect | Definition Minute | Behavioral Economics in Marketing Podcast

    Közzétéve: 2023. 01. 20.

  3. Anchoring Effect on Pricing Strategies | Behavioral Economics in Marketing Podcast

    Közzétéve: 2023. 01. 19.

  4. Utility Theory | Definition Minute | Behavioral Economics in Marketing Podcast

    Közzétéve: 2023. 01. 18.

  5. Supply | Definition Minute | Behavioral Economics in Marketing Podcast

    Közzétéve: 2023. 01. 17.

  6. Confirmation Bias on Customer Retention | Behavioral Economics in Marketing Podcast

    Közzétéve: 2023. 01. 16.

  7. Confirmation bias | Definition Minute | Behavioral Economics in Marketing Podcast

    Közzétéve: 2023. 01. 15.

  8. Demand | Defintion Minute | Behavioral Economics in Marketing Podcast

    Közzétéve: 2023. 01. 14.

  9. Elasticity | Definition Minute | Behavioral Economics in Marketing Podcast

    Közzétéve: 2023. 01. 13.

  10. Inoculation theory | Definition Minute | Behavioral Economics in Marketing Podcast

    Közzétéve: 2023. 01. 12.

  11. Framing effect | Definiton Minute | Behavioral Economics in Marketing Podcast

    Közzétéve: 2023. 01. 11.

  12. Clustering | Definition Minute | Behavioral Economics in Marketing Podcast

    Közzétéve: 2023. 01. 10.

  13. Correlation of Dual Process Theory and Status Quo Bias | Behavioral Economics in Marketing Podcast

    Közzétéve: 2023. 01. 09.

  14. Dual process theory | Definition Minute | Behavioral Economics in Marketing Podcast

    Közzétéve: 2023. 01. 08.

  15. Bounded rationality theory | Definition Minute | Behavioral Economics in Marketing Podcast

    Közzétéve: 2023. 01. 07.

  16. Homo economicus | Definition Minute | Behavioral Economics in Marketing Podcast

    Közzétéve: 2023. 01. 06.

  17. Ceteris Paribus | Definition Minute | Behavioral Economics in Marketing Podcast

    Közzétéve: 2023. 01. 05.

  18. Status Quo Bias | Definition Minute | Behavioral Economics in Marketing Podcast

    Közzétéve: 2023. 01. 04.

  19. Price Discrimination | Definition Minute | Behavioral Economics in Marketing Podcast

    Közzétéve: 2023. 01. 03.

  20. Anchoring Effect on Branding | Behavioral Economics in Marketing Podcast

    Közzétéve: 2023. 01. 02.

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Behavioral economics incorporates the study of psychology into the analysis of the decision-making behind an economic outcome, such as the factors leading up to a consumer buying one product instead of another. Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. This podcast series is all about leveraging Behavioral Economics concepts in marketing applications.

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