201 Epizód

  1. Disruptive Technologies || Definition Minute || Behavioral Economics in Marketing Podcast

    Közzétéve: 2024. 03. 04.

  2. The Decoy Effect: Guiding Consumer Choices in Your Pricing Structure || Season 8 || Behavioral Economics in Marketing Podcast

    Közzétéve: 2024. 02. 29.

  3. Intention-Action Gap | Definition Minute | Behavioral Economics in Marketing Podcast

    Közzétéve: 2024. 02. 27.

  4. Differentiation || Definition Minute|| Behavioral Economics in Marketing Podcast

    Közzétéve: 2024. 02. 26.

  5. Time Discounting and Dynamic Pricing: Strategies for Addressing Consumer Impatience | Season 8 | Behavioral Economics in Marketing Podcast

    Közzétéve: 2024. 02. 22.

  6. Paradox of Choice || Definition Minute || Behavioral Economics in Marketing Podcast

    Közzétéve: 2024. 02. 20.

  7. Dynamic Pricing || Definition Minute || Behavioral Economics in Marketing Podcast

    Közzétéve: 2024. 02. 19.

  8. Pricing Tactics 101: Elevating Your Business Strategy for Success | Behavioral Economics in Marketing Podcast

    Közzétéve: 2024. 02. 15.

  9. REPLAY: Asymmetric Information || Definition Minute || Behavioral Economics in Marketing Podcast

    Közzétéve: 2024. 02. 13.

  10. Channel Marketing || Definition Minute || Behavioral Economics in Marketing Podcast

    Közzétéve: 2024. 02. 12.

  11. Navigating the 4Ps: Bridging Marketing and Behavioral Economics | Behavioral Economics in Marketing Podcast

    Közzétéve: 2024. 02. 08.

  12. Principle of Reciprocity || Definition Minute || Behavioral Economics in Marketing Podcast

    Közzétéve: 2024. 02. 06.

  13. Nash Equilibrium || Definition Minute || Behavioral Economics in Marketing

    Közzétéve: 2024. 02. 05.

  14. Intro to Season 8 | Behavioral Economics of the 4Ps of Marketing | Behavioral Economics in Marketing

    Közzétéve: 2024. 02. 01.

  15. Season 8 Announcement

    Közzétéve: 2024. 01. 25.

  16. Challenging the Status Quo: A Behavioral Lens on Perspectives || Special Episode || Behavioral Economics in Marketing Podcast

    Közzétéve: 2024. 01. 22.

  17. Season 8 Teaser

    Közzétéve: 2024. 01. 15.

  18. Burning Ships and New Beginnings: Drawing Inspiration from Hernan Cortes for Your New Year’s Resolutions | SPECIAL EPISODE | Behavioral Economics in Marketing Podcast

    Közzétéve: 2024. 01. 07.

  19. Level Up Your Business: How Entrepreneurs Can Harness the Power of Gamification | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast

    Közzétéve: 2023. 12. 28.

  20. Clarity or Chaos: Understanding Why Confusion is Death in Marketing | Special Episode | Behavioral Economics in Marketing Podcast

    Közzétéve: 2023. 12. 24.

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Behavioral economics incorporates the study of psychology into the analysis of the decision-making behind an economic outcome, such as the factors leading up to a consumer buying one product instead of another. Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. This podcast series is all about leveraging Behavioral Economics concepts in marketing applications.

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