201 Epizód

  1. Marketers Guide to Promotion Strategies || Season 8 || Behavioral Economics in Marketing Podcast

    Közzétéve: 2024. 04. 25.

  2. Flip the Script on Availability Heuristic | Special Episode | Behavioral Economics in Marketing Podcast

    Közzétéve: 2024. 04. 23.

  3. The Role of Social Proof in Location-Based Marketing: Leveraging Social Influence in Physical Spaces || Season 8 || Behavioral Economics in Marketing Podcast

    Közzétéve: 2024. 04. 18.

  4. Pop-Up Shops and the Scarcity Effect: A Behavioral Economics Exploration || Season 8 || Behavioral Economics in Marketing Podcast

    Közzétéve: 2024. 04. 11.

  5. Marketers Guide to Place Strategies || Season 8 || Behavioral Economics in Marketing Podcast

    Közzétéve: 2024. 04. 04.

  6. Market Segmentation | Definition Minute | Behavioral Economics in Marketing Podcast

    Közzétéve: 2024. 04. 02.

  7. Sales Channels || Definition Minute || Behavioral Economics in Marketing Podcast

    Közzétéve: 2024. 04. 01.

  8. Dual Process Theory Impact on Reactions vs Deliberate Decisions || Special Episode Tribute to Daniel Kahneman || Behavioral Economics in Marketing Podcast

    Közzétéve: 2024. 03. 28.

  9. Hedonic Adaptation and Product Satisfaction: Sustaining Consumer Joy Beyond the Purchase || Season 8 || Behavioral Economics in Marketing Podcast

    Közzétéve: 2024. 03. 28.

  10. Search Engine Optimization (SEO) | Definition Minute | Behavioral Economics in Marketing Podcast

    Közzétéve: 2024. 03. 26.

  11. Fixed Costs || Definition Minute || Behavioral Economics in Marketing Podcast

    Közzétéve: 2024. 03. 25.

  12. Temporal Discounting and Product Launches: Strategies for Overcoming Short-Term Bias || Season 8 || Behavioral Economics in Marketing Podcast

    Közzétéve: 2024. 03. 21.

  13. Search Engine Marketing (SEM) | Definition Minute | Behavioral Economics in Marketing Podcast

    Közzétéve: 2024. 03. 19.

  14. Left Digit Pricing || Definition Minute || Behavioral Economics in Marketing Podcast

    Közzétéve: 2024. 03. 18.

  15. The Veblen Effect: Luxury Products and Conspicuous Consumption in Behavioral Economics || Season 8 || Behavioral Economics in Marketing Podcast

    Közzétéve: 2024. 03. 14.

  16. Social Media Marketing (SMM) | Definition Minute | Behavioral Economics in Marketing Podcast

    Közzétéve: 2024. 03. 12.

  17. Pain Points || Definition Minute || Behavioral Economics in Marketing Podcast

    Közzétéve: 2024. 03. 11.

  18. Marketers Guide to Product Strategies || Season 8 || Behavioral Economics in Marketing Podcast

    Közzétéve: 2024. 03. 07.

  19. Iterative Moves, Nash Equilibrium, and Breaking Stalemates || Special Episode || Behavioral Economics in Marketing Podcast

    Közzétéve: 2024. 03. 06.

  20. Principle of Perceived Value | Definition Minute | Behavioral Economics in Marketing Podcast

    Közzétéve: 2024. 03. 05.

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Behavioral economics incorporates the study of psychology into the analysis of the decision-making behind an economic outcome, such as the factors leading up to a consumer buying one product instead of another. Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. This podcast series is all about leveraging Behavioral Economics concepts in marketing applications.

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