84 Epizód

  1. Why Do Consumers Unfollow Brands? Here's One Research-Proven Reason

    Közzétéve: 2023. 09. 14.

  2. JM Buzz Deep Dive: Political Identity and Consumer Behavior (with Dr. Lauren Grewal)

    Közzétéve: 2023. 09. 07.

  3. Specialty Drugs Accounted For Most New Product Launches in the Past Decade—Why Do We Know So Little About How Clinical Studies Influence Their Diffusion?

    Közzétéve: 2023. 08. 31.

  4. Do Autonomous Products Deprive Us of Meaningful Experiences?

    Közzétéve: 2023. 08. 24.

  5. The Secret to In-Store Displays: Where to Place Discounted Products Relative to Regularly Priced Products to Maximize Sales

    Közzétéve: 2023. 08. 17.

  6. Brand Extensions Often Fail—Here's How To Them Up for Success

    Közzétéve: 2023. 08. 10.

  7. Battling Deceptive Pricing: How Revealing the "True Normal Price" Can Protect Consumers

    Közzétéve: 2023. 07. 27.

  8. "Choozing" the Best Spelling: How Do Consumers Respond to Unconventionally Spelled Brand Names?

    Közzétéve: 2023. 07. 13.

  9. Bad Medical News Causes Patients to Choose Brand Name Drugs over Generics, Costing Billions

    Közzétéve: 2023. 07. 06.

  10. JM Buzz Deep Dive: Data in Marketing Research (with Dr. Girish Mallapragada)

    Közzétéve: 2023. 06. 29.

  11. It's Time for Marketing Researchers to Change Their Approach to Gender

    Közzétéve: 2023. 06. 22.

  12. The Power of Free Shipping: How an Upfront Membership Fee Can Help Online Retailers Boost Revenue

    Közzétéve: 2023. 06. 08.

  13. Creating Effective Marketing Messages Through Moderately Surprising Syntax

    Közzétéve: 2023. 06. 01.

  14. How Language Affects Content Engagement

    Közzétéve: 2023. 05. 25.

  15. Can Soda Brands Reduce Sugar Without Losing Sales?

    Közzétéve: 2023. 05. 11.

  16. When to Use Facts vs. Feelings for Soliciting Donations

    Közzétéve: 2023. 05. 04.

  17. How Effective is Advertising for Robotic Surgery?

    Közzétéve: 2023. 04. 27.

  18. Financial Vulnerability Is About More than Just Income

    Közzétéve: 2023. 04. 20.

  19. JM Buzz Deep Dive: Entry Effects and Online Platforms in Retailing (with Dr. Kristopher Keller)

    Közzétéve: 2023. 04. 13.

  20. Answer This Question Before Selling a New Innovation

    Közzétéve: 2023. 04. 06.

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The JM Buzz discusses cutting-edge marketing research. In each episode, we outline a forthcoming article in Journal of Marketing, the premier scholarly journal in the marketing field. Enjoy! The JM Buzz is a production of the Journal of Marketing and is produced by University FM.

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