84 Epizód

  1. How Subscription Companies Can Avoid "Box Fatigue"

    Közzétéve: 2023. 03. 30.

  2. The Secret to Fundraising: Let Donors to Choose How Their Money Is Spent

    Közzétéve: 2023. 03. 23.

  3. Can You Trust Doctors' Yelp Ratings?

    Közzétéve: 2023. 03. 16.

  4. JM Buzz Deep Dive: Marketing and Society (with Dr. Dionne Nickerson)

    Közzétéve: 2023. 03. 09.

  5. Asking for Customer Reviews at the Right Time: Sooner Is Not Always Better

    Közzétéve: 2023. 03. 02.

  6. Three Simple Ways to Encourage App Adoption

    Közzétéve: 2023. 02. 23.

  7. Think Before Designing Your Logo: How Marketers Can Capitalize on the Power of Perception to Influence Beliefs About Brand Performance

    Közzétéve: 2023. 02. 16.

  8. Ask for Payment Before or After? The Effects of Timing in Pay-What-You-Want Pricing

    Közzétéve: 2023. 02. 09.

  9. Sell More to a Customer by Treating Other People and Property Considerately

    Közzétéve: 2023. 02. 02.

  10. How to Mitigate the Effects of Insider Selling

    Közzétéve: 2023. 01. 26.

  11. How Voice Technology Influences What We Reveal About Ourselves

    Közzétéve: 2023. 01. 19.

  12. Do Acquisitions Harm the Acquired Brand? Identifying Conditions that Reduce the Negative Effect

    Közzétéve: 2023. 01. 12.

  13. Does COVID-Related Advertising Lead To More Social Distancing? How Brands Can Influence Social Outcomes

    Közzétéve: 2022. 12. 15.

  14. JM Buzz Deep Dive: Getting the Most Out of Your Influencer Marketing (with Dr. Christian Hughes)

    Közzétéve: 2022. 12. 08.

  15. Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation

    Közzétéve: 2022. 12. 01.

  16. We Earned the Coupon Together: The Missing Link of Experience Cocreation in Shared Coupons

    Közzétéve: 2022. 11. 17.

  17. Does Topic Consistency Matter? A Study of Critic and User Reviews in the Movie Industry

    Közzétéve: 2022. 11. 10.

  18. Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement

    Közzétéve: 2022. 11. 03.

  19. From Likes, Shares, and Comments to Sales: How Can Brands Use Social Media To Stimulate Both Engagement and Sales?

    Közzétéve: 2022. 10. 13.

  20. How Disclosing Advertising Spending Can Reduce Investor Uncertainty and Enhance Firm Valuation

    Közzétéve: 2022. 10. 06.

4 / 5

The JM Buzz discusses cutting-edge marketing research. In each episode, we outline a forthcoming article in Journal of Marketing, the premier scholarly journal in the marketing field. Enjoy! The JM Buzz is a production of the Journal of Marketing and is produced by University FM.

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