The JM Buzz

84 Epizód

1. Decolonizing Health Care: The Role of Marketing

   Közzétéve: 2024. 04. 18.
2. AMAZING, INCREDIBLE, SUPERB: How Influencers' High-Arousal Language Can Boost—Or Hurt—Engagement

   Közzétéve: 2024. 04. 11.
3. Addressing the Rural Health Care Crisis: Pay Doctors to Travel from Urban Areas

   Közzétéve: 2024. 04. 04.
4. JM Buzz Deep Dive: New Research on Design in Business (with Dr. Claudia Townsend)

   Közzétéve: 2024. 03. 28.
5. Should Hospitals Specialize in an Area or Diversify?

   Közzétéve: 2024. 03. 07.
6. JM Buzz Deep Dive: Moving Beyond Null Hypothesis Significance Testing (with Dr. Christopher Bechler)

   Közzétéve: 2024. 02. 29.
7. Should National Brand Manufacturers Enter the Intensely Competitive Private Label Business?

   Közzétéve: 2024. 02. 15.
8. Good for the Environment and Good for Business: How Circular Take-Back Programs Enhance Consumer Valuation

   Közzétéve: 2024. 02. 08.
9. Marketing Research is Too Narrow: How the Field Must Change to Keep Producing Relevant, Timely Knowledge

   Közzétéve: 2024. 02. 01.
10. A Research-Proven Strategy for Companies to Survive Bankruptcy

    Közzétéve: 2024. 01. 25.
11. When Less Is More: The Power of Simple Packaging for Consumable Products

    Közzétéve: 2024. 01. 18.
12. How Does a Digital-Native Brand Opening Its Own Physical Store Affect Sales in Existing Channels?

    Közzétéve: 2024. 01. 11.
13. Hotels Should Pay Attention to Their Competitors' Reviews Too

    Közzétéve: 2024. 01. 04.
14. JM Buzz Deep Dive: Battling Deceptive Pricing (with Dr. Adithya Pattabhiramaiah)

    Közzétéve: 2023. 12. 07.
15. How Marketers Measure "Willingness to Pay" Is Flawed—Now There's a Better Way

    Közzétéve: 2023. 11. 16.
16. How Do Investors React to Crowdsourcing Contests?

    Közzétéve: 2023. 11. 09.
17. A Tale of Two Channels: How Digital Ads Perform in AI Recommendation vs. User Subscription Channels on Platforms Like Twitter, Google News, and TikTok

    Közzétéve: 2023. 10. 19.
18. Collaborating with Universities Makes Products More Attractive to Consumers

    Közzétéve: 2023. 10. 12.
19. How to Stop Customers from Abandoning Self-Designed Products

    Közzétéve: 2023. 10. 05.
20. Marketers Want Consumers to Imagine Using a Product—But How Well Does This Actually Work?

    Közzétéve: 2023. 09. 28.