Inclusion and Marketing
Podcast készítő Sonia Thompson - Csütörtökök
158 Epizód
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157. The deal with the Target and Amazon boycotts, plus Spotify, and Emilia Perez happenings
Közzétéve: 2025. 04. 03. -
156. 2025 Inclusive marketing trends: Backed by data
Közzétéve: 2025. 03. 27. -
155. 5 Inclusive email marketing strategies
Közzétéve: 2025. 03. 20. -
154. How Sonoro is helping Toyota and other brands authentically engage Latino consumers
Közzétéve: 2025. 03. 13. -
153. Inclusive marketing done right: 7 Examples of brands tackling it in different ways
Közzétéve: 2025. 03. 06. -
152. Build a large and diverse audience with an email newsletter, with Maria Gharib
Közzétéve: 2025. 02. 27. -
151. Converting through case studies: How to infuse inclusion for more effectiveness
Közzétéve: 2025. 02. 20. -
150. Super Bowl VIX: Analyzing ads, decisions, commentary, and implications
Közzétéve: 2025. 02. 13. -
149. Inclusive marketing as an organizational standard, not an option
Közzétéve: 2025. 02. 06. -
148. Answer this question to convert more customers
Közzétéve: 2025. 01. 30. -
147. A critical lesson for marketers from the Blake Lively v. Justin Baldoni saga
Közzétéve: 2025. 01. 23. -
146. How to use data to increase customer success for all, with Deborah Pickett
Közzétéve: 2025. 01. 16. -
145. How to implement systems for inclusive marketing, with Kumi Croom
Közzétéve: 2025. 01. 09. -
144. A chat with Wistia co-founder and CEO about inclusive marketing
Közzétéve: 2025. 01. 02. -
143. The mistake that made me
Közzétéve: 2024. 12. 27. -
142. How to make more people feel seen, with Jasmine Star
Közzétéve: 2024. 12. 19. -
141. How to be effective with inclusive marketing over the long-term
Közzétéve: 2024. 12. 12. -
140. This AI tool assesses how inclusive brands are
Közzétéve: 2024. 12. 06. -
139. The biases we hold
Közzétéve: 2024. 11. 28. -
138. How smart brands demonstrate their values to consumers
Közzétéve: 2024. 11. 21.
Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accommodate a broader base of customers that don't cleanly fit into what is considered "mainstream." The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers. This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.