Inclusion and Marketing
Podcast készítő Sonia Thompson - Csütörtökök
158 Epizód
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137. 8 Inclusive eCommerce website examples that drive growth
Közzétéve: 2024. 11. 14. -
136. The YouTube growth strategy top channels use
Közzétéve: 2024. 11. 07. -
135. How to create an LGBTQ+ inclusive brand all year long
Közzétéve: 2024. 10. 31. -
134. 3 Steps to create an effective multilingual content strategy
Közzétéve: 2024. 10. 24. -
133. Jaw dropping stats about Latino youth prove why marketers shouldn't ignore this growing consumer group
Közzétéve: 2024. 10. 17. -
132. How to build a high-performing diverse team in today's political climate
Közzétéve: 2024. 10. 11. -
131. Brands rollback of DEI, microfeminism, and insensitive headlines: Inclusive marketers react
Közzétéve: 2024. 10. 03. -
130. How to plan more inclusive business events with Eman Ismail
Közzétéve: 2024. 09. 26. -
129. 7 Customer acquisition strategies smart brands used to reach more consumers
Közzétéve: 2024. 09. 19. -
128. Inclusive marketing isn't enough. Why (and how) to build an inclusive brand
Közzétéve: 2024. 09. 12. -
127. How to create a multilingual content strategy with Selim Dahmani
Közzétéve: 2024. 09. 05. -
126. How to identify and eliminate friction in your brand's customer experience
Közzétéve: 2024. 08. 29. -
125. How to increase conversions with an inclusive website and social media audit
Közzétéve: 2024. 08. 22. -
124. 3 Ways to deliver customer experiences that boost conversions
Közzétéve: 2024. 08. 15. -
123. A framework for an inclusive SEO strategy
Közzétéve: 2024. 08. 08. -
122. How Michael Graves Design & Pottery Barn Are Working to Bring Accessible Home Design to More Consumers
Közzétéve: 2024. 08. 01. -
121. How to write inclusive prompts for biased AI tools with Chi Odogwu
Közzétéve: 2024. 07. 25. -
120. How to use data to deliver customer experiences that convert with Jess Cervellon
Közzétéve: 2024. 07. 18. -
119. How to build an SEO strategy that reaches a broader diversity of consumers with Dale Bertrand
Közzétéve: 2024. 07. 11. -
118. The right (and wrong) way to use pop culture references for your brand
Közzétéve: 2024. 07. 04.
Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accommodate a broader base of customers that don't cleanly fit into what is considered "mainstream." The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers. This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.