The Psychology of Copywriting
Podcast készítő Geoff Kullman
84 Epizód
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043: How To Send Cold Emails That Convert w/ Laura Lopuch (aka, the “Cold Email Queen”)
Közzétéve: 2021. 07. 20. -
042: How “Priming Words” Can Influence Behavior & Drive Sales
Közzétéve: 2021. 07. 13. -
041: The Effects of Scarcity on Limited Edition Products
Közzétéve: 2021. 07. 06. -
040: Why Scarcity Leads to Competition (And What We Should Do About It)
Közzétéve: 2021. 06. 29. -
039: How To Live Life Rich w/ Marissa Nehlsen
Közzétéve: 2021. 06. 22. -
038: The Great Toilet Paper Crisis of 2020
Közzétéve: 2021. 06. 15. -
037: Using A Prospect’s Self-Control to Make More Sales
Közzétéve: 2021. 06. 09. -
036: How Envy Can Drive Inspiration on Social Media
Közzétéve: 2021. 06. 01. -
035: The Neuroscience of Narrative
Közzétéve: 2021. 05. 25. -
034: How To Properly Price Your Services w/ Paul Klein
Közzétéve: 2021. 05. 18. -
033: Mini Episode - Writing Better CTAs
Közzétéve: 2021. 05. 11. -
032: Mini Episode - Writing Better Headlines
Közzétéve: 2021. 05. 04. -
031: Mini Episode - Writing Better Bullets
Közzétéve: 2021. 04. 27. -
030: Announcement - What's Next?
Közzétéve: 2021. 04. 20. -
029: What Can Canned Laughter Teach Us About Copy?
Közzétéve: 2021. 04. 13. -
028: Permission Marketing: The Power of Because...
Közzétéve: 2021. 04. 06. -
027: How To Determine Your X-Factor w/ Kira Hug
Közzétéve: 2021. 03. 30. -
026: Building A Personal Brand As A Copywriter w/ Mike Kim
Közzétéve: 2021. 03. 23. -
025: Perceptual Pleasure and the Brain
Közzétéve: 2021. 03. 16. -
024: How (And Why) To Adjust Your Avatar
Közzétéve: 2021. 03. 09.
Discover the copywriting concepts and principles hidden inside the latest and best research within the fields of neuroscience, linguistics, and psychology. Join host Geoff Kullman every week to learn more about what’s happening in the brain of your clients and prospects as they read your copy. Yes, copywriting is an art… but it’s also a science!
