84 Epizód

  1. 055: Inception Series | How To Overcome Imposter Syndrome

    Közzétéve: 2021. 10. 12.

  2. In Conversation... with Jacob McMillen (How To Become A Copywriter)

    Közzétéve: 2021. 10. 08.

  3. 054: Inception Series | The Overconfidence Effect

    Közzétéve: 2021. 10. 05.

  4. In Conversation... with Bryan Collins (Becoming An Efficient, Effective Writer Today)

    Közzétéve: 2021. 10. 01.

  5. 053: Inception Series | Don't Use Scarcity or Social Proof Without Doing This... (Lessons From Cialdini)

    Közzétéve: 2021. 09. 28.

  6. In Conversation... with Brad Smith (SEO copywriting + content marketing)

    Közzétéve: 2021. 09. 24.

  7. 052: Inception Series | Meaning, Purpose, and Pricing

    Közzétéve: 2021. 09. 21.

  8. In Conversation... A Question For You?

    Közzétéve: 2021. 09. 17.

  9. 051: Inception Series | What’s Love Got To Do With It? (Seriously… the MOST Practical Episode Yet!)

    Közzétéve: 2021. 09. 14.

  10. In Conversation... with Jeff Brown (Why Writers Need To Be Readers)

    Közzétéve: 2021. 09. 10.

  11. 050: Inception Series | How To Cover Your Idea In Empathy

    Közzétéve: 2021. 09. 07.

  12. In Conversation... with Bob Gentle (“I’m Nobody’s Idea of A Superhero!”)

    Közzétéve: 2021. 09. 03.

  13. 049: Your Copy NEEDS To Build Trust. Here’s Why & How…

    Közzétéve: 2021. 08. 31.

  14. In Conversation... with DK Kim (Why the “Old School” of Selling No Longer Works)

    Közzétéve: 2021. 08. 27.

  15. 048: How To Use Your Prospect’s “Need For Uniqueness” To Write Higher-Converting Copy

    Közzétéve: 2021. 08. 24.

  16. In Conversation... with Dr. Eugene Choi (How To Engage Your “Executive” Brain to Write Better Copy)

    Közzétéve: 2021. 08. 20.

  17. 047: Yuck! The Evolutionary Purpose of Disgust (And How To Avoid Copy That Repels Prospects)

    Közzétéve: 2021. 08. 17.

  18. 046: Brands on the Brain: The Role of Emotion in Advertising

    Közzétéve: 2021. 08. 10.

  19. 045: The Power of A Personal Brand w/ Robby Fowler

    Közzétéve: 2021. 08. 03.

  20. 044: Let’s Get Personal – Geoff’s Story

    Közzétéve: 2021. 07. 27.

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Discover the copywriting concepts and principles hidden inside the latest and best research within the fields of neuroscience, linguistics, and psychology. Join host Geoff Kullman every week to learn more about what’s happening in the brain of your clients and prospects as they read your copy. Yes, copywriting is an art… but it’s also a science!

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