56 Epizód

  1. Whalar's Alex North talks measurement and evaluation

    Közzétéve: 2024. 02. 26.

  2. Ogilvy's James Baldwin on a new global B2B influencer marketing report

    Közzétéve: 2023. 10. 12.

  3. Steph Money of ThisThat talks influencer measurement

    Közzétéve: 2023. 09. 28.

  4. Alice Audley from Blogosphere to bCreator

    Közzétéve: 2023. 09. 20.

  5. Esme Rice: Mindshare's Worldwide Influencer Practice Lead

    Közzétéve: 2023. 09. 12.

  6. Sammy Albon - Creator turned Senior Campaign Director

    Közzétéve: 2023. 09. 07.

  7. Verity Park founder of TBH Talent talks creators

    Közzétéve: 2022. 11. 29.

  8. Ian Forrester of DAIVID on effective influencer marketing measurement

    Közzétéve: 2022. 09. 30.

  9. Abha Gallewale, global social strategy manager at ASICS talks sport creators

    Közzétéve: 2022. 09. 21.

  10. Catherine Yeo discusses her new book: The Creator Revolution

    Közzétéve: 2022. 07. 27.

  11. Creator Lucy Edwards on ditching tokenism from influencer marketing campaigns

    Közzétéve: 2022. 03. 30.

  12. Arron Shepherd Goat Agency co-founder talks $100 billion industry

    Közzétéve: 2022. 03. 23.

  13. Tailify's Alan Gray talks about The Psychologist's Guide to Influence

    Közzétéve: 2022. 03. 09.

  14. Sedge Beswick, MD of SEEN Connects talks social shopping

    Közzétéve: 2022. 03. 02.

  15. Keely Cat-Wells CEO of C Talent talks Inspiration Porn

    Közzétéve: 2022. 02. 23.

  16. Matthew Wood talks Influencer Marketing Show, Awards and Community

    Közzétéve: 2022. 02. 11.

  17. Lucy Loveridge MD at YMU Social talks digital-first talent management

    Közzétéve: 2022. 02. 02.

  18. Jo Burford talks creators, connections & community

    Közzétéve: 2022. 01. 26.

  19. BEYONDinfluence's Jeanette Okwu talks global influencer marketing

    Közzétéve: 2021. 12. 17.

  20. CMA's Cecilia Parker Aranha talks fighting greenwashing with its Green Claims Code

    Közzétéve: 2021. 12. 08.

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The Influencer Marketing Lab is a weekly podcast covering the influencer marketing industry. Each episode Scott Guthrie talks with topic experts about the industry - the business, the tech, the key themes and the media coverage. They examine what's making the news; where it's being reported and why; they then offer a blend of thoughtful analysis. They also dig into the big business themes surrounding influencer marketing. Influencer marketing works. The sector has grown x20 in the last five years and is now valued at $10 billion dollars. But growth spurts are often accompanied by growing pains. Influencer marketing is no exception. The industry is plagued by negative media headlines, charges of influencer fraud, a lack of transparency, and a perception that success is difficult to measure. This podcast gives marketers and business owners the lowdown on this fast-growth sector. Scott Guthrie an influencer marketing management consultant, conference speaker, guest university lecturer, top 10 blogger, and media commentator. World-renowned marketer Mark W. Schaefer has called him "the leading voice of influencer marketing". Take a listen and decide for yourself.

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