56 Epizód

  1. Beckii Flint of Pepper Studio talks hate followers

    Közzétéve: 2021. 07. 29.

  2. Chris Stokel-Walker discusses his new book: TikTok Boom

    Közzétéve: 2021. 07. 22.

  3. Philip Brown talks Offset: Formula E's new creator collective

    Közzétéve: 2021. 06. 17.

  4. Yusuf Özdalga of QED Investors explains how to fund the creator economy

    Közzétéve: 2021. 06. 09.

  5. Kara Peach talks Genfluencer and social responsibility

    Közzétéve: 2021. 05. 27.

  6. Gymshark's Calum Watson talks about building a 100-year brand

    Közzétéve: 2021. 05. 19.

  7. Ogilvy's Imogen Coles explains why in creativity low-fi doesn't mean lazy

    Közzétéve: 2021. 05. 12.

  8. Becky Owen Facebook's head of branded content talks social commerce

    Közzétéve: 2021. 05. 05.

  9. Exploring Gifta: the brand-to-influencer gifting logistics company

    Közzétéve: 2021. 04. 22.

  10. Charlotte Williams talks influencer pricing

    Közzétéve: 2021. 04. 08.

  11. Tom Augenthaler talks B2B influencer marketing

    Közzétéve: 2021. 03. 31.

  12. From YouTube Microcelebrity to Mainstream Star with Dr Kathryn Murphy

    Közzétéve: 2021. 03. 24.

  13. Talking TikTok music with Emma Harman President of Whalar, EMEA

    Közzétéve: 2021. 03. 02.

  14. Profile of Happy Yolk, & the Egg that cracked Instagram

    Közzétéve: 2021. 02. 24.

  15. Profile of Dominic Smales & the future of social talent

    Közzétéve: 2021. 02. 16.

  16. Profile of Max Osborne, co-founder of ThisThat

    Közzétéve: 2021. 02. 10.

  17. Profile of Brendan Gahan, Partner at Mekanism

    Közzétéve: 2021. 02. 03.

  18. Reality TV stars versus social media influencers

    Közzétéve: 2021. 01. 27.

  19. Profile of Rahul Titus, head of influence, Ogilvy

    Közzétéve: 2021. 01. 20.

  20. Profile of Cody Eastmond, senior director at Science Magic Inc.

    Közzétéve: 2020. 12. 17.

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The Influencer Marketing Lab is a weekly podcast covering the influencer marketing industry. Each episode Scott Guthrie talks with topic experts about the industry - the business, the tech, the key themes and the media coverage. They examine what's making the news; where it's being reported and why; they then offer a blend of thoughtful analysis. They also dig into the big business themes surrounding influencer marketing. Influencer marketing works. The sector has grown x20 in the last five years and is now valued at $10 billion dollars. But growth spurts are often accompanied by growing pains. Influencer marketing is no exception. The industry is plagued by negative media headlines, charges of influencer fraud, a lack of transparency, and a perception that success is difficult to measure. This podcast gives marketers and business owners the lowdown on this fast-growth sector. Scott Guthrie an influencer marketing management consultant, conference speaker, guest university lecturer, top 10 blogger, and media commentator. World-renowned marketer Mark W. Schaefer has called him "the leading voice of influencer marketing". Take a listen and decide for yourself.

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