48 Epizód

  1. The Race to Reduce Risk in CMO Recruiting: Highlights from Season 6 of The Get

    Közzétéve: 2024. 12. 12.

  2. Building Your Flywheel of Credibility: A Playbook for New CMOs in PE-Backed Companies

    Közzétéve: 2024. 11. 14.

  3. What CEOs Fear Most When Hiring CMOs

    Közzétéve: 2024. 10. 31.

  4. Is the Candidate with the Perfect Scale-up Experience Actually a Risk?

    Közzétéve: 2024. 09. 26.

  5. What Veteran CMOs Know That First-Timers Don't

    Közzétéve: 2024. 09. 12.

  6. Avoiding Red Flags & Decision-Making Flaws in CMO Recruiting

    Közzétéve: 2024. 08. 29.

  7. Top Threats To CMO Success…And How CEOs and CMOs Can Tackle Them Together

    Közzétéve: 2024. 08. 15.

  8. CMO Secrets to Maximize Recruiter & Network Relationships

    Közzétéve: 2024. 08. 01.

  9. Everything a Good SaaS CMO Should Find Out Before Saying Yes to a Job… and How and When To Find it Out

    Közzétéve: 2024. 07. 18.

  10. The CMO and Board Relationship in B2B SaaS: From Fraught to Functional to Fantastic (Highlights from Season 5 of The Get)

    Közzétéve: 2023. 06. 29.

  11. How To Be The CMO Who Gets Tapped For Board Seats

    Közzétéve: 2023. 06. 15.

  12. Building a Win-Win Relationship With Your Board

    Közzétéve: 2023. 06. 01.

  13. How To Wow Your Board Members… Even The Ones That Don't Get Marketing

    Közzétéve: 2023. 05. 11.

  14. How The Best CMOs Connect With Investors: The Power of Partnership

    Közzétéve: 2023. 04. 27.

  15. How To Avoid Guesswork And Embarrassment When Interacting with Your Board

    Közzétéve: 2023. 04. 13.

  16. The Savvy CMO's Guide to Upgrading the Dialogue with the Board

    Közzétéve: 2023. 03. 30.

  17. The Get Season Five

    Közzétéve: 2023. 03. 19.

  18. How The Best CMOs Solve for the Scale Journey in B2B SaaS: Top 10 Lessons

    Közzétéve: 2022. 05. 12.

  19. Upgrading From Incremental Growth to Transformational Growth

    Közzétéve: 2022. 03. 17.

  20. How To Think Bigger Than A 'Dollar In, Dollar Out' Marketing Mentality

    Közzétéve: 2022. 03. 10.

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The Get is here to drive smart decisions around recruiting and leadership in B2B SaaS marketing. We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS. For our sixth season, we're focused on the race to reduce risk when it comes to a match between a company and a CMO. How can you find out what you need to find out – BEFORE saying yes – so that you make a match that sticks and flourishes? Join me, Erica Seidel, for The Get. You will learn a ton. The Get is a production of The Connective Good, the executive search practice focusing exclusively on recruiting the 'make money' type of marketing leaders rather than the 'make it pretty' ones. To learn more visit theconnectivegood.com. The Get is produced by Simpler Media Productions.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

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