201 Epizód

  1. REPLAY: Delegation, a Definition | Behavioral Economics in Marketing

    Közzétéve: 2022. 06. 28.

  2. Altruism vs Self-Interest in Marketing and Leadership | Lessons From the Fire | Behavioral Economics in Marketing

    Közzétéve: 2022. 06. 23.

  3. Choice Overload | Definition Minute | Behavioral Economics in Marketing

    Közzétéve: 2022. 06. 09.

  4. Keynesian Economics and Natural Disasters | Lessons From the Fire | Behavioral Economics in Marketing Podcast

    Közzétéve: 2022. 06. 02.

  5. Risk vs Reward Ratio | Definition Minute | Behavioral Economics in Marketing Podcast

    Közzétéve: 2022. 05. 26.

  6. Intro to Season 5 | Lessons From the Fire | Behavioral Economics in Marketing Podcast

    Közzétéve: 2022. 05. 22.

  7. Marshall Fire Boulder Colorado Announcement

    Közzétéve: 2022. 01. 06.

  8. Dual Process Theory on Customer Journey Optimization

    Közzétéve: 2021. 12. 09.

  9. How to Build a Customer Journey Map

    Közzétéve: 2021. 12. 02.

  10. Replay: Optimizing Customer Experience (CX) with Priming Effect

    Közzétéve: 2021. 11. 25.

  11. 6 Stages of the Customer Journey

    Közzétéve: 2021. 11. 18.

  12. Customer Journeys, a Definition

    Közzétéve: 2021. 11. 11.

  13. Priming Effect on Market Research

    Közzétéve: 2021. 11. 04.

  14. Anchoring Effect | Definition Minute

    Közzétéve: 2021. 10. 28.

  15. Leveraging Endowment Effect on Cart Abandonment

    Közzétéve: 2021. 10. 21.

  16. Sample Selection Bias | Definition Minute

    Közzétéve: 2021. 10. 18.

  17. Intro to Season 4 | Behavioral Economics in Marketing Podcast

    Közzétéve: 2021. 10. 16.

  18. Cognitive Dissonance | Definition Minute

    Közzétéve: 2021. 09. 16.

  19. Intention-Action Gap on Habit Change

    Közzétéve: 2021. 09. 09.

  20. Champion the IKEA Effect to Elevate Team Engagement

    Közzétéve: 2021. 09. 02.

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Behavioral economics incorporates the study of psychology into the analysis of the decision-making behind an economic outcome, such as the factors leading up to a consumer buying one product instead of another. Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. This podcast series is all about leveraging Behavioral Economics concepts in marketing applications.

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