201 Epizód

  1. Availability Heuristic in Developing an Elevator Pitch

    Közzétéve: 2021. 05. 13.

  2. Alleviating Conflict Before it Starts

    Közzétéve: 2021. 04. 29.

  3. Managing Conflict in the Workplace

    Közzétéve: 2021. 04. 22.

  4. Mastering the Art of Managing Conflict

    Közzétéve: 2021. 04. 03.

  5. Motivating Your Team Through Acquisition Theory

    Közzétéve: 2021. 03. 18.

  6. Leveraging Pent-up Demand for Business Growth

    Közzétéve: 2021. 03. 04.

  7. Pent-up Demand Research Brief | White Paper: Are we experiencing pent-up demand in the travel industry?

    Közzétéve: 2021. 02. 25.

  8. What is pent-up demand

    Közzétéve: 2021. 02. 18.

  9. Managing Cognitive Dissonance

    Közzétéve: 2021. 01. 25.

  10. Increasing Human Capital for Business Growth

    Közzétéve: 2021. 01. 14.

  11. 7 Most Commonly Effective Leadership Styles

    Közzétéve: 2021. 01. 06.

  12. Top 6 Leadership Theories, a Quick Peek

    Közzétéve: 2020. 12. 17.

  13. Intro to Behavioral Economics in Marketing Leadership

    Közzétéve: 2020. 12. 09.

  14. Trailer | Season 2 | Behavioral Economics in Marketing

    Közzétéve: 2020. 12. 06.

  15. Behavioral Economics in Marketing Trailer

    Közzétéve: 2020. 11. 25.

  16. Rebalancing Risk Versus Reward

    Közzétéve: 2020. 11. 04.

  17. Avoiding the Affect Heuristic in Market Research

    Közzétéve: 2020. 10. 12.

  18. Build Customer Engagement with IKEA Effect

    Közzétéve: 2020. 10. 01.

  19. Mitigating Customers'​ Choice Overload to Increase Conversion Rate

    Közzétéve: 2020. 09. 20.

  20. The Endowment Effect on Your Marketing Mix

    Közzétéve: 2020. 09. 13.

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Behavioral economics incorporates the study of psychology into the analysis of the decision-making behind an economic outcome, such as the factors leading up to a consumer buying one product instead of another. Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. This podcast series is all about leveraging Behavioral Economics concepts in marketing applications.

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