41 Epizód

  1. How to Turn a Competitor's Strength into a Weakness

    Közzétéve: 2025. 02. 13.

  2. How to Position Against a Competitor Who Lies

    Közzétéve: 2025. 01. 30.

  3. Getting to the Root of the "We Have No Differentiation" Problem

    Közzétéve: 2024. 10. 17.

  4. Customer-Led Growth: Why Funnels are Outdated with Georgiana Laudi

    Közzétéve: 2024. 10. 03.

  5. How to Frame a Sales Conversation

    Közzétéve: 2024. 09. 19.

  6. From Michelin Stars to Marketing Stars: Product Marketing Lessons from Tamara Grominsky

    Közzétéve: 2024. 08. 15.

  7. Harnessing the Power of Differentiated Value: How To Win Over Customers and Outperform Competitors

    Közzétéve: 2024. 08. 01.

  8. Mastering Messaging for B2B Tech with Emma Stratton

    Közzétéve: 2024. 07. 18.

  9. Rethinking Marketing and Storytelling with Martina Lauchengco

    Közzétéve: 2024. 07. 04.

  10. Rethinking Sales Strategies for Modern Markets with Loren Padelford

    Közzétéve: 2024. 06. 13.

  11. A Buyer-Centric Approach to Competitive Positioning

    Közzétéve: 2024. 05. 30.

  12. Arming Sales Teams To Win in the Market, with Brent Adamson

    Közzétéve: 2024. 05. 16.

  13. The Role of Market Category in Differentiation

    Közzétéve: 2024. 05. 02.

  14. Postman's Positioning Journey: 500K Customers & $5.6 Billion Valuation with Abhinav Asthana

    Közzétéve: 2024. 04. 18.

  15. Why Positioning Does Not Make the Jump From Marketing to Sales

    Közzétéve: 2024. 04. 03.

  16. A Marketers Guide To Using The Sales Pitch

    Közzétéve: 2023. 11. 16.

  17. Mastering Strategy, Vision, and Positioning

    Közzétéve: 2023. 11. 09.

  18. Using Trends To Enhance Your Positioning

    Közzétéve: 2023. 11. 02.

  19. How To Think About Competition

    Közzétéve: 2023. 10. 26.

  20. How to Manage a Big Positioning Change

    Közzétéve: 2023. 10. 19.

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Want to make your product stand out in a crowded market? It all starts with great positioning. I’m April Dunford, the expert high-growth tech companies go to when they have a positioning problem. With over two decades of experience as a startup executive and consultant, I have positioned and re-positioned hundreds of products and companies. Using my battle-tested methodology, I'll teach you the nitty-gritty of positioning so that you can unlock better marketing and sales performance. If you're an entrepreneur, marketer, or business leader who wants to stand out, this podcast is for you.

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