41 Epizód

  1. Bruno Aziza (Google, CapitalG) Shares How He Helped Reach Scale At Startups and Big Tech

    Közzétéve: 2023. 10. 12.

  2. Master the Art of Selling With My New Book

    Közzétéve: 2023. 10. 05.

  3. How to Create Marketing and Sales Alignment

    Közzétéve: 2023. 09. 28.

  4. Mapping Positioning to a Story Using Insight

    Közzétéve: 2023. 09. 21.

  5. How to Use Positioning in Sales Qualification and Discovery

    Közzétéve: 2023. 09. 14.

  6. Positioning at a Startup Vs. a Big Company

    Közzétéve: 2023. 09. 07.

  7. Mastering Jobs Theory With Bob Moesta

    Közzétéve: 2023. 08. 31.

  8. How To Avoid Bad Marketing and Sales

    Közzétéve: 2023. 08. 24.

  9. The Art of Discerning Sound Marketing and Sales Advice

    Közzétéve: 2023. 08. 17.

  10. How To Develop A Point of View For Your Company

    Közzétéve: 2023. 08. 10.

  11. So you’ve nailed your product positioning. Now what?

    Közzétéve: 2023. 08. 03.

  12. Help Scout's CEO Nick Francis Shares the Evolution of Their Positioning

    Közzétéve: 2023. 07. 27.

  13. Crafting a Persuasive Sales Pitch (Part 2)

    Közzétéve: 2023. 07. 20.

  14. How To Translate Your Positioning into a Persuasive Sales Narrative (Part 1)

    Közzétéve: 2023. 07. 13.

  15. Overcoming Customer Indecision and Challenging Conventional Sales Wisdom with Matt Dixon

    Közzétéve: 2023. 07. 06.

  16. Harnessing the Power of Differentiated Value: How To Win Over Customers and Outperform Competitors

    Közzétéve: 2023. 06. 29.

  17. How Shopify Moved Upmarket And Unlocked Billions In Growth — Hana Abaza

    Közzétéve: 2023. 06. 22.

  18. Single-Product vs. Multi-Product Positioning: A Comprehensive Guide

    Közzétéve: 2023. 06. 15.

  19. Understanding the Distinction Between Competitors and Competing Alternatives (And Why It Matters)

    Közzétéve: 2023. 06. 08.

  20. From Cold Calls To Positioning Expert: The Story Of How I Got Here

    Közzétéve: 2023. 06. 01.

2 / 3

Want to make your product stand out in a crowded market? It all starts with great positioning. I’m April Dunford, the expert high-growth tech companies go to when they have a positioning problem. With over two decades of experience as a startup executive and consultant, I have positioned and re-positioned hundreds of products and companies. Using my battle-tested methodology, I'll teach you the nitty-gritty of positioning so that you can unlock better marketing and sales performance. If you're an entrepreneur, marketer, or business leader who wants to stand out, this podcast is for you.

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