199 Epizód

  1. A Technical Editor-in-Chief's Perspective on PR Best Practices

    Közzétéve: 2025. 07. 01.

  2. Inside Brand Campaigns: A Marketer’s Perspective from the Engineering World

    Közzétéve: 2025. 06. 18.

  3. How to Create Kick-Ass PR Campaigns for Engineering Companies

    Közzétéve: 2025. 06. 05.

  4. Lessons from the Automate 2025 Show Floor

    Közzétéve: 2025. 05. 22.

  5. Comparing Content Preferences of Engineers in Europe and the US

    Közzétéve: 2025. 05. 15.

  6. Behind the Questions: Inside the 2025 State of Marketing to Engineers Report

    Közzétéve: 2025. 05. 01.

  7. Navigating Industrial Marketing Challenges in a Shifting Economy

    Közzétéve: 2025. 04. 17.

  8. A Sales Leader’s Perspective on Content that Earns Engineers’ Trust

    Közzétéve: 2025. 04. 08.

  9. Leveraging First Party Data in a Cookieless Marketing Landscape

    Közzétéve: 2025. 03. 20.

  10. Recapping the 2025 Industrial Marketing Summit

    Közzétéve: 2025. 03. 06.

  11. Could Amazon be the Industrial Sales Channel You're Missing?

    Közzétéve: 2025. 02. 20.

  12. Taking AI Up a Notch: Training Brand Voice, AI Assistants, and Custom GPTs

    Közzétéve: 2025. 02. 13.

  13. How to Optimize for Bottom-of-Funnel, Revenue-Generating Content

    Közzétéve: 2025. 01. 30.

  14. From Burnout to Buy-In: Practical Tips for Managing Change in Marketing

    Közzétéve: 2025. 01. 16.

  15. The Power of Qualitative Research to Level Up Your Brand

    Közzétéve: 2024. 12. 12.

  16. The State of AI: Chatbots, Reasoning Models, and Agents

    Közzétéve: 2024. 12. 05.

  17. Differentiate Your B2B Marketing in 2025: Strategies to Stand Out in an AI-Driven Landscape

    Közzétéve: 2024. 11. 21.

  18. Getting Personal: When Authenticity is a Winning Sales Strategy

    Közzétéve: 2024. 11. 14.

  19. Marketing Insights from Gardner's Industrial Buying Influence Report

    Közzétéve: 2024. 11. 07.

  20. Recapping Our Time at Content Marketing World 2024

    Közzétéve: 2024. 10. 31.

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If you are a marketer in a technical company, this podcast is for you. On each episode, host, author, and TREW Marketing CEO Wendy Covey will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. Learn B2B content marketing strategies and tips to build trust and grow your business with technical content. Visit trewmarketing.com/podcast for show notes, resources and to subscribe so that you'll never miss an episode. 

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