242 Epizód

  1. #237: What not to do: Lessons from consulting hundreds of apps Reed Kuhn, Head of Business Strategy at Branch.io

    Közzétéve: 2025. 06. 16.

  2. #236: Web-first growth: the new playbook for app UA with Gessica Bicego, Marketing & Growth Consultant

    Közzétéve: 2025. 06. 02.

  3. #235: “Next gen ad creative: hits & misses” App Promotion Summit London panel

    Közzétéve: 2025. 05. 26.

  4. #234: “Beyond installs: the future of app growth (2025)” App Promotion Summit London panel

    Közzétéve: 2025. 05. 19.

  5. #233: AI-powered creative optimization for mobile today with Asaf Yanai, CEO at Alison.ai

    Közzétéve: 2025. 05. 12.

  6. #232: Mobile app paywalls & cognitive biases with Max Amelang, Product Marketing Manager at Prematch

    Közzétéve: 2025. 04. 14.

  7. #231: Beyond behavior: unlocking intent with on-device AI with Dieter Rappold CEO at ContextSDK

    Közzétéve: 2025. 04. 09.

  8. #230: “Beyond Downloads: App Engagement Strategies” App Promotion Summit Berlin panel

    Közzétéve: 2025. 03. 17.

  9. #229: “How top apps win at user acquisition” App Promotion Summit Berlin panel

    Közzétéve: 2025. 03. 03.

  10. #228: “Data-drive strategies for UA” App Promotion Summit Berlin panel

    Közzétéve: 2025. 02. 24.

  11. #227: AI UGC: Scaling Mobile Creative with Andy Willers, Co-Founder at Favoured

    Közzétéve: 2025. 02. 17.

  12. #226: “User Acquisition in 2025” App Promotion Summit Berlin panel

    Közzétéve: 2025. 02. 10.

  13. #225: Driving App Growth with A/B Testing with Tina Kim, Director of Product Management at Huckleberry Labs

    Közzétéve: 2025. 02. 03.

  14. #224: Breaking down the Subscription Value Loop strategy with Phil Carter, Growth Advisor at Elemental Growth

    Közzétéve: 2025. 01. 20.

  15. #223: “AI breakthroughs: revolutionizing mobile app marketing" App Promotion Summit San Francisco panel

    Közzétéve: 2024. 12. 16.

  16. #222: App marketing success in the privacy-centric era with Nicoline Strøm-Jensen, Head of Program Management at Adjust

    Közzétéve: 2024. 12. 09.

  17. #221: Shaping the future of app distribution: trust, growth, and regulation with Shalom Michaeli, Managing Director, Alternative App Stores at Digital Turbine

    Közzétéve: 2024. 12. 02.

  18. #220: Using cognitive biases to boost app engagement and revenue with Senior Product Manager at Cleo

    Közzétéve: 2024. 11. 25.

  19. #219: “Beyond 2024: innovative user acquisition strategies” App Promotion Summit San Francisco panel

    Közzétéve: 2024. 11. 21.

  20. #218: Future of advertising: privacy and AI with Gaylord Zach, Head of Mobile Product at Verve

    Közzétéve: 2024. 11. 19.

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The Business of Apps podcast brings you actionable insights from the leaders of the global app industry and the world’s fastest growing apps. App marketers, product managers and developers share the latest approaches to building, marketing and monetising mobile apps. Every Monday we have a candid conversation with app industry professionals about specific topic that may cover app marketing, mobile advertising or app development and we also allow people to get to know our guests better.

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