242 Epizód

  1. #217: Cracking international app pricing with Jacob Rushfinn, Founder & Author at Retention.Blog

    Közzétéve: 2024. 11. 11.

  2. #216: Balancing profit, people and planet in mobile apps with Yves Benchimol, CEO & Co-Founder at WeWard

    Közzétéve: 2024. 11. 04.

  3. #215: Empathy-based onboarding: boosting conversions and user experience with Yeva Koldovska, Product Manager at Headway

    Közzétéve: 2024. 10. 28.

  4. #214: How online communities fuel app user growth with Sherwin Su, Senior Sales Manager of App Dev at Reddit

    Közzétéve: 2024. 10. 21.

  5. #213: Building a cookieless future: mobile strategies for success with Ishan Singh, Activation Lead at Bunq

    Közzétéve: 2024. 10. 07.

  6. #212: Gamify your loyalty: the secret to mobile engagement with Thomas Yannopoulos, VP of Revenue, Americas at adjoe

    Közzétéve: 2024. 09. 23.

  7. #211: Mastering mobile product development: data & agility with Jennifer Camacho, Mobile Product Lead at Nespresso

    Közzétéve: 2024. 09. 09.

  8. #210: Mastering ASA: Proven ASO Strategies with Simon Thillay, Head of ASO at AppTweak

    Közzétéve: 2024. 09. 02.

  9. #209: Quick-Track to User Loyalty: From On-boarding to Engagement with Jeremiah Runser, Marketing Director of Sandbox

    Közzétéve: 2024. 08. 26.

  10. #208: From SKAN to AdAttributionKit: winning with privacy-first mobile campaigns webinar with The Verve, Kochava, Wavemaker, and Dataseat

    Közzétéve: 2024. 08. 21.

  11. #207: Maximizing growth with Web-to-App funnels with Anastasiia Karlova, Head of Marketing at PlantIn

    Közzétéve: 2024. 08. 12.

  12. #206: Evolving apps: Meeting user needs and staying intuitive with Paul Sakhatskyi, Head of Product Marketing at Readdle

    Közzétéve: 2024. 08. 05.

  13. #205: Unlocking app growth with Marketing Mix Modeling with Gary Danks, General Manager for AIM by Kochava

    Közzétéve: 2024. 07. 29.

  14. #204: Transforming ‘meh’ to magic: AI-driven app engagement boosts with Steve Toy, Chief Executive Officer at Memrise

    Közzétéve: 2024. 07. 22.

  15. #203: Helping retailers retain app acquisition gains with Thomas Butta, Chief Strategy & Marketing Officer at Airship

    Közzétéve: 2024. 07. 15.

  16. #202: App growth with affiliate marketing with Taras Kiseliuk, CEO at ClickDealer

    Közzétéve: 2024. 07. 08.

  17. #201: Testing the app’s edge marketability with Deniz Kekeç, Performance Marketing Manager at InnoGames

    Közzétéve: 2024. 07. 01.

  18. 🎉 #200: How to grow an app sustainably with Mike Rhodes, Founder and CEO at ConsultMyApp

    Közzétéve: 2024. 06. 10.

  19. #199: Data-driven mobile app marketing with Summer Liu, CMO at SocialPeta

    Közzétéve: 2024. 06. 03.

  20. #198: App Growth Strategy: the Deezer’s case with Sherina Khalidi, VP Performance Marketing at Deezer

    Közzétéve: 2024. 05. 27.

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The Business of Apps podcast brings you actionable insights from the leaders of the global app industry and the world’s fastest growing apps. App marketers, product managers and developers share the latest approaches to building, marketing and monetising mobile apps. Every Monday we have a candid conversation with app industry professionals about specific topic that may cover app marketing, mobile advertising or app development and we also allow people to get to know our guests better.

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