156 Epizód

  1. Somi Arian interviews Shireen

    Közzétéve: 2021. 12. 10.
  2. Niche Investment Comms with James Church

    Közzétéve: 2021. 12. 03.
  3. Rory Sutherland - On Brand, Advertising & More

    Közzétéve: 2021. 11. 26.
  4. Positioning with Paige Arnof-Fenn

    Közzétéve: 2021. 11. 19.
  5. Why Not to Rely On Colour To Stand Out

    Közzétéve: 2021. 11. 12.
  6. Is it Time to Change the Creativity First Mentality In Branding?

    Közzétéve: 2021. 11. 05.
  7. David Aaker - Descriptive or Distinctive Name?

    Közzétéve: 2021. 10. 29.
  8. How To Brand Using Trademarks Strategically

    Közzétéve: 2021. 10. 22.
  9. Verbal Identity with Rob Meyerson

    Közzétéve: 2021. 10. 15.
  10. Interview about Brand Tuned by Alison Jones

    Közzétéve: 2021. 10. 08.
  11. Is IP a Constraint on Creativity?

    Közzétéve: 2021. 10. 01.
  12. Stef Hamerlinck on Branding and Distinctiveness

    Közzétéve: 2021. 09. 24.
  13. Somi Arian on Raising Women's Socioeconomic Status

    Közzétéve: 2021. 09. 17.
  14. Logo Design Process with Ian Paget

    Közzétéve: 2021. 09. 17.
  15. Creating a Meaningful Brand with Thomas Kolster

    Közzétéve: 2021. 09. 17.
  16. Brand & Intellectual Property for Startups Vox Pops

    Közzétéve: 2021. 09. 17.
  17. 100th Episode Celebration of Brand Tuned

    Közzétéve: 2021. 09. 17.
  18. Joe Gregory on the Role of IP in Branding

    Közzétéve: 2021. 09. 10.
  19. Distinctiveness v Differentiation — Why Focus on Distinctiveness

    Közzétéve: 2021. 09. 03.
  20. The Brand Starts With You

    Közzétéve: 2021. 07. 30.

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The Brand Tuned podcast explores the 'what and why of branding'. It's for founders, marketers, graphic designers, business advisers and lawyers in search of ideas to increase success. This often comes through better positioning, and understanding what customers want and need. Focusing on distinctiveness is about attending to intellectual property appropriately. Brand Tuned is hosted by Shireen Smith, author, marketer, IP lawyer, and business owner.

Visit the podcast's native language site