Behind the Scenes: Consumer Product Marketing

Podcast készítő Meredith Davis, Sharebird

Kategóriák:

Üzlet Technológia

17 Epizód

  1. A Sneak(er) Peek into PMM with Amber Finlay, Senior Director of Product Marketing, SNKRS at Nike

    Közzétéve: 2022. 03. 17.

  2. A Deep Dive on PMM Market Insights with Quizlet’s Director of Product Marketing, Caroline Walthall

    Közzétéve: 2022. 03. 10.

  3. Maximizing Your PMM Resources with Katie Levinson, Head of Product Marketing at Handshake

    Közzétéve: 2022. 02. 24.

  4. Building Product Marketing from the Ground Up with Mike Polner, Vice President, Marketing at Cameo

    Közzétéve: 2022. 02. 17.

  5. The PMM Matchmakers with Jane Reynolds, Director of Product Marketing at OkCupid

    Közzétéve: 2022. 02. 10.

  6. SoundCloud's Creator Economy with Ryan Goldman, Vice President of Marketing at Moloco

    Közzétéve: 2022. 02. 03.

  7. Managing Multiple Product Launches with Eileen Reyes, Director of Product Marketing at Dropbox

    Közzétéve: 2021. 05. 10.

  8. Membership Tiering Strategies with Jameelah Calhoun, Senior Director, Product Marketing at Audible

    Közzétéve: 2021. 05. 03.

  9. Marketing Personalization with Lara McCaskill, Former Senior Manager, Product Marketing at Stitch Fix

    Közzétéve: 2021. 04. 26.

  10. Launching a Social Good Campaign with Brianne Shally, Head of Product Marketing at Nextdoor

    Közzétéve: 2021. 04. 19.

  11. Fertility Benefits, Family Planning and B2B2C Launches with Mansi Kothari, Director of Product Marketing at Maven Clinic

    Közzétéve: 2021. 04. 12.

  12. Crypto Currency and the Launch of Coinbase Card with Adam Weigand, Group PMM Manager at Coinbase

    Közzétéve: 2021. 04. 05.

  13. Modernizing Illustrator for iPad with Stephen Baloglu, Director of Product Marketing at Adobe

    Közzétéve: 2021. 03. 29.

  14. Global Expansion with Nora Niebruegge Bowers, Director Product Marketing at Disney+

    Közzétéve: 2021. 03. 22.

  15. The Launch of "Move What Matters" with Meg Donovan, former Global Director, Brand & Product Marketing at Uber

    Közzétéve: 2021. 03. 15.

  16. The Secrets Behind Launching New Product Lines with Alex Chahin, Senior Director of Product Marketing at hims & hers

    Közzétéve: 2021. 03. 08.

  17. Welcome to BTS: Consumer Product Marketing

    Közzétéve: 2021. 02. 22.

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In each episode you’ll get a behind the scenes look at some of the most innovative product marketing campaigns at some of the world's best known companies and brands. We’ll hear from the product marketing leaders themselves about the triumphs, failures and insights found along the way- from the initial stages of customer research, to building product narratives and ultimately orchestrating some of the largest scale go-to-market campaigns.

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