Reinventing Retail 24: Easy Come Easy Go

In this episode, Jenny Reese Potter is joined by Shannon Andrick of Alliance Data, a Fortune 500 company providing marketing and loyalty solutions through branded credit card programs, and Melissa Pegus from MPP Global, a subscription and billing platform which enables businesses to identify, acquire, and retain customers. We discuss how to gain and retain loyalty in the fragile and crowded subscription market through personalization, data science, and targeting only the customers who are truly valuable to a retailer's organization.