Reinventing Retail 20: If You Write It, They Will Come

In this episode hosted by Jenny Reese Potter: Investment banker, M&A expert, and contributing writer at Forbes Richard Kestenbaum discusses the evolution of retail from a banker’s perspective—and asserts that the new currency for retailers is original content. How so? The written word helps retailers build a brand across every channel, which in turn generates traffic, and of course, revenue.