Reinventing Retail 18: From Personalization to Prediction

If retailers aim to achieve personalization at scale, it’s paramount that they not only collect colossal amounts of data – but also that they know what to do with it once they’ve got it. In this episode of Reinventing Retail, Steve White, VP of commerce strategy at SapientRazorfish, reveals why predictive analytics, machine learning, and the aggregation of contextual data are the secret to mass personalization for retail and fashion.