The JM Buzz

84 Epizód

1. JM Buzz Deep Dive: When Inclusive Marketing Doesn't Resonate: How Brands Can Build Trust in Inclusivity-Focused Product Lines (with Dr. Samantha Cross)

   Közzétéve: 2025. 04. 10.
2. JM Buzz Deep Dive: How Marketing Can Help Decolonize Health Care (with Dr. Samantha Cross)

   Közzétéve: 2025. 03. 14.
3. JM Buzz Deep Dive: How Minority Ownership Influences Consumers During Brand Failures (with Dr. Samantha Cross)

   Közzétéve: 2025. 01. 16.
4. How an Indian Government Policy Backfired: Prescription Drug Price Regulations Led to More Marketing for Unregulated Medications

   Közzétéve: 2024. 11. 07.
5. Do Good and Talk About It! How Financial Valuation and External Reporting of Marketing Assets Benefits Companies

   Közzétéve: 2024. 10. 24.
6. The Boeing Lesson: Laws That Prevent Frivolous Litigation Also Reduce the Likelihood of Product Recalls

   Közzétéve: 2024. 10. 17.
7. Can the On-Demand Model Work for Online Educational Platforms Like Coursera?

   Közzétéve: 2024. 10. 10.
8. A Research-Proven Way to Build a Bigger Social Audience: Target Followers of Followers

   Közzétéve: 2024. 10. 03.
9. Using Generative AI to Provide Empathetic Customer Care

   Közzétéve: 2024. 09. 19.
10. JM Buzz Deep Dive: The Role of Political Ideology in Marketing (with Dr. Nailya Ordabayeva)

    Közzétéve: 2024. 09. 12.
11. Is It Time to Move Beyond Null Hypothesis Significance Testing?

    Közzétéve: 2024. 09. 05.
12. Marketing in the Health Care Sector: Disrupted Exchanges and New Research Directions

    Közzétéve: 2024. 08. 08.
13. How Should a Firm Collaborate with Suppliers to Co-develop Products?

    Közzétéve: 2024. 08. 01.
14. How Drug Price Regulations Backfired in India

    Közzétéve: 2024. 07. 18.
15. Influencers with Smaller Followings Are More Cost-Effective

    Közzétéve: 2024. 07. 11.
16. JM Buzz Deep Dive: Using Behavioral Labeling to Shape Consumer Behavior (with Dr. Sara Dommer)

    Közzétéve: 2024. 05. 30.
17. Using Vintage Typography to Make Emotional Connections with Consumers

    Közzétéve: 2024. 05. 23.
18. Striking the Right Balance Between Big and Small Influencers in Livestream Commerce

    Közzétéve: 2024. 05. 09.
19. How Coining a New Term Can Encourage Specific Behaviors

    Közzétéve: 2024. 05. 02.
20. JM Buzz Deep Dive: How High-Arousal Language Shapes Influencers’ Impact (with Dr. Bitty Balducci)

    Közzétéve: 2024. 04. 25.