151 Epizód

  1. Cockroach apps: growing when budgets are low, with Lomit Patel

    Közzétéve: 2023. 02. 01.

  2. Location-based gaming beyond Pokemon Go, with Atlas Reality

    Közzétéve: 2023. 01. 25.

  3. Streaming deep dive with M&C Saatchi's Guillaume Lelait: CTV growth, leaders, ads, and future

    Közzétéve: 2023. 01. 04.

  4. Growth hacking web3: "a beautiful moment of a bear market"

    Közzétéve: 2022. 11. 18.

  5. Doubling retention to grow faster: Storyly VP Daniele Di Nunzio

    Közzétéve: 2022. 11. 07.

  6. SKAdNetwork 4: introduction, overview, questions answered

    Közzétéve: 2022. 11. 01.

  7. Unity's gaming report: Pong, multiplayer monetization, & ironSource with Unity CEO John Riccitiello

    Közzétéve: 2022. 10. 14.

  8. Creatives FTW: the evolution of playable ads

    Közzétéve: 2022. 10. 05.

  9. Beyond the install: Redefining mobile growth measurement with Apptopia & Digital Turbine

    Közzétéve: 2022. 09. 14.

  10. Contextual targeting and advertising: how good can it get?

    Közzétéve: 2022. 08. 08.

  11. Optimized Conversion Models for SKAdNetwork: up to 60% better

    Közzétéve: 2022. 08. 02.

  12. Why did Unity buy ironSource? We chat with Unity CEO John Riccitiello

    Közzétéve: 2022. 07. 14.

  13. Facebook's not-for-drinking IPA and the United Nations of marketing measurement

    Közzétéve: 2022. 05. 10.

  14. Privacy Sandbox on Android: how ad networks and MMPs can work together

    Közzétéve: 2022. 04. 04.

  15. ironSource on Privacy Sandbox for Android: something new that marketers have never had before

    Közzétéve: 2022. 03. 24.

  16. 50% more SKAN values? How mixed conversion models make SKAdNetwork work

    Közzétéve: 2022. 03. 15.

  17. Android Privacy Sandbox: the deep dive you need

    Közzétéve: 2022. 02. 25.

  18. Why Zynga bought Chartboost before getting bought by Take-Two

    Közzétéve: 2022. 01. 17.

  19. Making SKAdNetwork predictive (yes it's possible!)

    Közzétéve: 2021. 12. 07.

  20. Liftoff CEO Mark Ellis on adtech change, consolidation, competition

    Közzétéve: 2021. 11. 26.

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Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more. Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality, granularity, fraud, privacy, success in China ... and much, much more.

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