151 Epizód

  1. CTV ads: where CTV fits in your user acquisition strategy

    Közzétéve: 2023. 12. 15.

  2. Play games to save the planet? How to boost engagement & retention ... while doing good

    Közzétéve: 2023. 12. 09.

  3. Product marketing managers OR user acquisition managers: Rovio VP Marketing Luis de la Camara

    Közzétéve: 2023. 12. 01.

  4. Pepsi's chief strategy & transformation officer on mobile, strategy, knowing your customers, and generative AI

    Közzétéve: 2023. 11. 27.

  5. Making SKAN work in the wild: multiple verticals & monetization models

    Közzétéve: 2023. 11. 20.

  6. Can we bring $350 billion in brand ad spend to mobile games?

    Közzétéve: 2023. 11. 11.

  7. From the first banner ad ever to generative AI in adtech: chatting with Data Axel's Tom Zawacki

    Közzétéve: 2023. 11. 03.

  8. What can we learn from 24 trillion in-app ad bid requests?

    Közzétéve: 2023. 10. 23.

  9. Free: ad monetization insights in your MMP dashboard

    Közzétéve: 2023. 10. 16.

  10. The 15 worst user acquisition mistakes: what a UA manager learned from 15 million Euros in ad spend

    Közzétéve: 2023. 10. 06.

  11. Privacy Sandbox #2 ... impact, timing, data you get, new stuff

    Közzétéve: 2023. 09. 28.

  12. Using generative AI to turbocharge your ad creatives

    Közzétéve: 2023. 09. 20.

  13. New ASO & Apple Search Ads tips & tricks

    Közzétéve: 2023. 09. 15.

  14. Ad monetization hacks via Google, Amazon, Moloco with Felix Braberg

    Közzétéve: 2023. 09. 07.

  15. Winning with kids apps: competition, mistakes, and ways to win

    Közzétéve: 2023. 08. 30.

  16. SKAdNetwork: everything new from Singular (model migration, cohorts, SKAN 4, Google conversion API)

    Közzétéve: 2023. 08. 25.

  17. Your first million users: the evolution of growth with Itay Milstein

    Közzétéve: 2023. 08. 19.

  18. Your first million users: Rocking the cold start with Hannah Parvaz

    Közzétéve: 2023. 08. 11.

  19. App customers 3-4X more valuable vs non-app customers: Airship CMO Thomas Butta

    Közzétéve: 2023. 08. 01.

  20. MMM: here's the easy button you've been waiting for

    Közzétéve: 2023. 07. 17.

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Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more. Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality, granularity, fraud, privacy, success in China ... and much, much more.

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