This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Podcast készítő Joe Pulizzi & Robert Rose - Péntek
476 Epizód
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PNR 176: A&E Creates Content Blueprint for Brands
Közzétéve: 2017. 03. 27. -
PNR 175: Is Native Advertising's Fail on Brands or Publishers?
Közzétéve: 2017. 03. 20. -
PNR 174: It Doesn't Matter If You Call it Content Marketing
Közzétéve: 2017. 03. 13. -
PNR 173: MarTech Industry Needs to Team Up Against FANG
Közzétéve: 2017. 03. 06. -
PNR 172: Fake News Creates Huge Opportunity for Branded Content
Közzétéve: 2017. 02. 27. -
PNR 171: Apple and Amazon Race to Content Dominance
Közzétéve: 2017. 02. 20. -
PNR 170: Medium Picked the Wrong Business Model
Közzétéve: 2017. 02. 14. -
PNR 169: Could Snapchat Be the Next Myspace?
Közzétéve: 2017. 02. 07. -
PNR 168: Digital Advertising Shrinking, Except for Google and Facebook
Közzétéve: 2017. 01. 30. -
PNR 167: The Battle for Custom Content
Közzétéve: 2017. 01. 23. -
PNR 166: Go Home Facebook, Your Journalism Project Is Drunk
Közzétéve: 2017. 01. 16. -
PNR 165: This Is the Year Agencies Buy Media Companies
Közzétéve: 2017. 01. 10. -
PNR 164: Native Advertising - Not the Savior Publishers and Brands Thought
Közzétéve: 2017. 01. 02. -
PNR 163: Google, Facebook to Purchase Content in 2017
Közzétéve: 2016. 12. 27. -
PNR 162: Fake News and Why It Spells Opportunity for Brands
Közzétéve: 2016. 12. 20. -
PNR 161: Is It Content Marketing or Sales Collateral?
Közzétéve: 2016. 12. 13. -
PNR 160: The Business Case for Content Marketing as PR
Közzétéve: 2016. 12. 06. -
PNR 159: Could Brands Cure Traditional Media's Run to Eyeballs?
Közzétéve: 2016. 11. 29. -
PNR 158: What Does Fake News Mean for Content Marketing?
Közzétéve: 2016. 11. 21. -
PNR 157: WordPress and Medium Begin Turf War for Owned Media
Közzétéve: 2016. 11. 14.
Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.
