169 Epizód

  1. The Great Reach vs Frequency Debate

    Közzétéve: 2024. 02. 20.

  2. Understanding Marketing Research with Notre Dame’s Dr. Mitch Olsen

    Közzétéve: 2024. 02. 13.

  3. Media Mix Modeling is Back in Style

    Közzétéve: 2024. 02. 06.

  4. Revolutionizing B2B Marketing with Salesforce’s Colin Fleming

    Közzétéve: 2024. 01. 30.

  5. What’s the Deal with Distinctive Assets?

    Közzétéve: 2024. 01. 23.

  6. From the Archive: Is Brand Awareness Overrated or Effective Marketing?

    Közzétéve: 2024. 01. 16.

  7. Is 2024 the Year of CTV?

    Közzétéve: 2024. 01. 09.

  8. What’s Up with Attention?

    Közzétéve: 2024. 01. 02.

  9. From the Archive: How to Measure Upper Funnel Marketing Channels

    Közzétéve: 2023. 12. 26.

  10. Year in Review with Sleeping Barber and That’s What I Call Marketing

    Közzétéve: 2023. 12. 19.

  11. Cheers to 2024 Marketing Trends

    Közzétéve: 2023. 12. 19.

  12. Mastering QR Codes for Shoppable TV

    Közzétéve: 2023. 12. 12.

  13. AI and the Future of Ad Agencies

    Közzétéve: 2023. 12. 05.

  14. Marketing to the CFO

    Közzétéve: 2023. 11. 28.

  15. Planning a Merry Holiday Shopping Season

    Közzétéve: 2023. 11. 21.

  16. How to Create Sticky Digital Advertising

    Közzétéve: 2023. 11. 14.

  17. Avoiding the Google Tax with SEM

    Közzétéve: 2023. 11. 07.

  18. Research Says You’re Targeting the Wrong People

    Közzétéve: 2023. 10. 31.

  19. Closing the Creativity Gap

    Közzétéve: 2023. 10. 24.

  20. 7 Modern Marketing Dilemmas with Kantar’s Mary Kyriakidi

    Közzétéve: 2023. 10. 17.

7 / 9

Introducing a research-first podcast that builds revenue, not condos.Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more.Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work.

Visit the podcast's native language site