93 Epizód

  1. How Data Speaks uses impact-based attribution to measure and improve advertising ROI

    Közzétéve: 2024. 05. 02.

  2. Future of media & advertising: AI, AR, VR, and the evolving landscape of marketing with Mindgruve

    Közzétéve: 2024. 04. 18.

  3. Marketing attribution in a privacy-first world: MMM, incrementality testing, and triangulation with Andrew Covato

    Közzétéve: 2024. 04. 03.

  4. Decoding Incrementality testing: A deep dive into marketing measurement techniques with Olivia Kory

    Közzétéve: 2024. 03. 21.

  5. The right data for better decisions: How marketers can use on-demand and centralized data to make better decisions

    Közzétéve: 2024. 03. 07.

  6. The future of Google Search & Ads in the age of Gen AI

    Közzétéve: 2024. 02. 15.

  7. Multi-touch attribution (MTA) vs marketing mix modeling (MMM)

    Közzétéve: 2024. 02. 01.

  8. The future of B2B measurement

    Közzétéve: 2024. 01. 18.

  9. Big data for marketers: Why, how, and where to start

    Közzétéve: 2024. 01. 04.

  10. Marketing leader roundtable: Fueling your growth with data in 2024

    Közzétéve: 2023. 12. 22.

  11. Using data to power your next step: Fueling 40% annual growth

    Közzétéve: 2023. 12. 21.

  12. The Supermetrics Full-Funnel Brand Test: How we used data to develop and launch a new brand identity

    Közzétéve: 2023. 12. 14.

  13. The next generation of marketing mix modelling

    Közzétéve: 2023. 11. 30.

  14. Why now is a great time to move to a marketing data warehouse

    Közzétéve: 2023. 11. 23.

  15. How top consumer brands measure marketing with Michael Kaminsky

    Közzétéve: 2023. 10. 18.

  16. The importance of first-party data in marketing and why CMOs should invest in a marketing data warehouse

    Közzétéve: 2023. 10. 04.

  17. Start Trusting Your Data: A marketing data governance framework for CMOs

    Közzétéve: 2023. 09. 06.

  18. Marketing mix modeling for marketing leaders

    Közzétéve: 2023. 08. 23.

  19. The Marketing Analytics Lifecycle

    Közzétéve: 2023. 08. 09.

  20. Most of your problems are due to (a lack of) Marketing Data Governance

    Közzétéve: 2023. 07. 27.

2 / 5

The Marketing Intelligence Show is all about empowering marketing leaders to work better with data and make sure every marketing dollar counts. On this podcast, you'll learn from Supermetrics' experts on how you can use data to fuel growth and maximize the ROI of your marketing spend. Our goal is to give you the insights and knowledge to turn your raw marketing data into business growth. This podcast is brought to you by Supermetrics, the marketing data intelligence platform used by more than 750,000 marketers that processes 15% of all global online ad spend.

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