The Local Marketing Trends Podcast
Podcast készítő Gordon Borrell - Hétfők
138 Epizód
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Episode 38: Whither Local TV?
Közzétéve: 2021. 01. 04. -
Episode 37: Good Riddance 2020! Reflections on Our Bizarre Year
Közzétéve: 2020. 12. 21. -
Episode 36: What Would Bezos Do? Don Graham Reflects on Lessons from Selling The Washington Post
Közzétéve: 2020. 12. 07. -
Episode 35: Stunning News, Staggering Facts, and Bombshells from a New Poll of Local Ad Buyers
Közzétéve: 2020. 11. 23. -
Episode 34: Jim Doyle Looks Back: Getting Thrown Out of His First Sales Call, Losing $1 million, and Lessons from Kodak
Közzétéve: 2020. 11. 09. -
Episode 33: Feeding the Monster: How Content Marketing Fuels Growing 'Owned' Media Demand
Közzétéve: 2020. 10. 26. -
Episode 32: Ad Agencies' COVID Remix: Big Love for OTT & Social Media
Közzétéve: 2020. 10. 12. -
Episode 31: She's Baaaack... 'Smartypants' Weighs In On Media's Outrageous Claims
Közzétéve: 2020. 09. 28. -
Episode 30: The Rise of Content Marketing, & Breathing New Life Into Obituaries
Közzétéve: 2020. 09. 14. -
Episode 29: Taylor Swift, Eminem, & SMBs: Vevo's Plan to Partner With Local Media
Közzétéve: 2020. 08. 31. -
Episode 28: How Out-of-Home Is Morphing Into a Powerful 'Broadcast' Medium
Közzétéve: 2020. 08. 17. -
Episode 27: Why SMBs Ain't Buyin' Big-Brands' Facebook Boycott, and a Promising 'Local' Ecommerce Strategy in Pittsburgh
Közzétéve: 2020. 08. 10. -
Episode 26: With Circulars at a Tipping Point, How Will Newspapers Support Local Journalism?
Közzétéve: 2020. 07. 21. -
Episode 25: As Ad Market Recovers, OTT and Political Hold the Most Hope for 2020
Közzétéve: 2020. 07. 06. -
Episode 24: 51 Webinars, 12,000 Ad Buyers, 2 Big Ahas
Közzétéve: 2020. 06. 23. -
EPISODE 23: Corey's Crystal Ball on 2020 Advertising, & Why SMBs Are Rushing to 'Shopify' Themselves
Közzétéve: 2020. 06. 08. -
Episode 22: Media's 'Survival of the Fittest' Scenario Comes True -- And Why TV Is Immune
Közzétéve: 2020. 05. 26. -
Sappy Messaging and Warning Signs: COVID-19's Effect on Marketing
Közzétéve: 2020. 05. 11. -
Episode 20: A Grand Reopening or Bland Reopening for Local Businesses?
Közzétéve: 2020. 04. 27. -
EPISODE 19: There's No Hand-Wringing Among the Masters of Local Marketing
Közzétéve: 2020. 04. 13.
Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.
