The Local Marketing Trends Podcast
Podcast készítő Gordon Borrell - Hétfők
138 Epizód
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First Step Chronicles, Part 1: How One Radio Group is Tackling GenAI
Közzétéve: 2024. 04. 01. -
Cox is Scripting the Future of Local Television With Ambitious 'Neighborhood TV'
Közzétéve: 2024. 03. 18. -
Pearls of Wisdom from a Remarkable Woman Who Might Be the World's Oldest Living Sales Rep
Közzétéve: 2024. 02. 20. -
Deloitte Exec: Generative AI Will Have 'Enormous' (Good) Impact on Local Media
Közzétéve: 2024. 02. 12. -
Where Ad Industry Is With Generative AI, and How Frequence Is Cracking the Code
Közzétéve: 2024. 02. 05. -
Could Radio Be Overthrowing Newspapers & TV as the King of 'Local'?
Közzétéve: 2024. 01. 22. -
Picking on Prognosticators: 2024 Predictions Worth Dissin'
Közzétéve: 2024. 01. 08. -
We Come Bearing Gifts: Another Windfall for Local Media on the Horizon
Közzétéve: 2023. 12. 26. -
News Industry Executive: Google Payments to U.S. Local Media 'Will be Transformative'
Közzétéve: 2023. 12. 11. -
What 2,000 Local Businesses Told Us About Their 2024 Ad Budgets
Közzétéve: 2023. 11. 27. -
As Ad Buyers Warm up to SaaS Marketing Tools, Will They Ditch the Sales Rep?
Közzétéve: 2023. 11. 13. -
Wondering About the Profitability of Digital Sales
Közzétéve: 2023. 10. 30. -
Still Reeling from Meta's Punch, News Sites Brace for 'Devastating' Wallop from Google
Közzétéve: 2023. 10. 23. -
Why 2024 is Likely to Be a Windfall Year for OTT Sales
Közzétéve: 2023. 10. 02. -
Is Traditional Media Really Poised for a 'Comeback' in 2024?
Közzétéve: 2023. 09. 18. -
Uh-Oh. The Deer Have the Guns
Közzétéve: 2023. 09. 04. -
Final Analysis on A.I.: A Little Hype, a Lot to Learn, a Chance to Lead
Közzétéve: 2023. 08. 21. -
Could A.I. Be 'More Profound Than Fire'? A.I.'s Master of Marketing Weighs In
Közzétéve: 2023. 08. 07. -
Looking Back on 99 Episodes, Looking Forward to Clones Taking Over
Közzétéve: 2023. 07. 24. -
Scripps CEO Squelches Distractions, Looks for Ad Rebound, Focuses on a 'North Star'
Közzétéve: 2023. 07. 10.
Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.
