129 Epizód

  1. How to Raise Prices After a Tariff—Without Losing Your Customers

    Közzétéve: 2025. 04. 25.

  2. AI and the Benefits Ladder: Getting to What Customers Really Want

    Közzétéve: 2025. 04. 03.

  3. AI for Stakeholder Mapping: Spot Power Shifts Before Your Competitors Do

    Közzétéve: 2025. 03. 27.

  4. AI for Execution: How Marketers Can Finally Escape the Execution Trap

    Közzétéve: 2025. 03. 13.

  5. The Strategy Shortcut You’re Probably Overlooking

    Közzétéve: 2025. 02. 26.

  6. AI in Strategic Analysis: Combining Technology with Expertise

    Közzétéve: 2025. 02. 11.

  7. How AI Supercharges Wargaming for Strategic Planning

    Közzétéve: 2025. 01. 27.

  8. Lessons from the Rise and Fall of Giants: Intel, GE, and Beyond

    Közzétéve: 2025. 01. 16.

  9. Trends and Technologies Shaping 2024 and Beyond

    Közzétéve: 2024. 12. 23.

  10. AI and the Coke Holiday Ad: Revolutionizing Marketing or Losing Authenticity?

    Közzétéve: 2024. 12. 13.

  11. Lessons from Nike’s Challenges: What B2B Marketers Can Learn About Revitalizing Mature Products

    Közzétéve: 2024. 11. 21.

  12. Breaking Free from the Annual Planning Cycle

    Közzétéve: 2024. 10. 25.

  13. Leveraging AI to Transform Strategic Planning

    Közzétéve: 2024. 09. 24.

  14. Market Shaping: Strategies for Redefining Your Competitive Landscape

    Közzétéve: 2024. 09. 07.

  15. What B2B Leaders Can Learn from Southwest Airlines’ Mistakes: Staying Ahead of Customer Needs

    Közzétéve: 2024. 08. 16.

  16. How Archetypes Dramatically Increase Regional Buy-In to Your Global Strategies

    Közzétéve: 2024. 08. 02.

  17. Leveraging AI in Strategic Marketing: Insights and Innovations

    Közzétéve: 2024. 07. 18.

  18. Boost Your Business Strategy with the Magic of Predictive Tools

    Közzétéve: 2024. 06. 06.

  19. Can These Strategic Marketing Tools Help Your Team Anticipate The Future?

    Közzétéve: 2024. 05. 20.

  20. Is Your Business the only B2B Immune to Ozempic’s Impact?

    Közzétéve: 2024. 05. 07.

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I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.

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