Inclusion and Marketing
Podcast készítő Sonia Thompson - Csütörtökök
158 Epizód
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97. Inclusive marketing ethics
Közzétéve: 2024. 02. 08. -
96. How to do representation in marketing the right way
Közzétéve: 2024. 02. 01. -
95. Navigating the effective use of AI for inclusive marketing with Joyann Boyce
Közzétéve: 2024. 01. 25. -
94. Inclusive product design with Sabrina Meherally
Közzétéve: 2024. 01. 18. -
93. The Inclusive Marketing Spectrum with examples for each
Közzétéve: 2024. 01. 11. -
92. A blueprint for inclusive marketing success in 2024 and beyond
Közzétéve: 2024. 01. 04. -
91. Understanding diversity-owned and diversity-targeted media with Carlos Santiago
Közzétéve: 2023. 12. 28. -
90. Inclusive marketers react to new Ralph Lauren and Zara debacle
Közzétéve: 2023. 12. 21. -
89. Embedding inclusion into business planning for sustainable growth
Közzétéve: 2023. 12. 14. -
88. Managing the change of operating as an inclusive brand, with Nancy Harris
Közzétéve: 2023. 12. 07. -
87. How brands showed these consumers they belonged
Közzétéve: 2023. 11. 30. -
86. How to make more people feel like they belong with Unni Turrettini
Közzétéve: 2023. 11. 24. -
85. Lessons in Belonging from Beyonce's Renaissance World Tour
Közzétéve: 2023. 11. 16. -
84. The truth about customer experience
Közzétéve: 2023. 11. 09. -
83. You can't afford to not have this kind of talent on your team
Közzétéve: 2023. 11. 02. -
82. Should you ask customers for their demographic information?
Közzétéve: 2023. 10. 26. -
81. Do this to increase customer acquisition for people from underrepresented and underserved communities
Közzétéve: 2023. 10. 19. -
80. Consumer reactions to real brand customer experiences
Közzétéve: 2023. 10. 12. -
79. How smart brands strategically partner with HBCUs
Közzétéve: 2023. 10. 05. -
78. Authentic and inclusive brands: INBOUND 2023 panel discussion with Natasha Pierre and Sundas Khalid
Közzétéve: 2023. 09. 28.
Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accommodate a broader base of customers that don't cleanly fit into what is considered "mainstream." The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers. This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.
