242 Epizód

  1. #142: 2023 Influencer Marketing Trends with Lucia Aguilar, founder at TATAM.digital

    Közzétéve: 2023. 03. 27.

  2. #141: The App Stores reverse engineering with Simon Thillay, Head of ASO at AppTweak

    Közzétéve: 2023. 03. 20.

  3. #140: Boosting app engagement with product-led growth principles with Esther Trapadoux, Growth Marketing at Amplitude

    Közzétéve: 2023. 03. 13.

  4. #139: Customer-driven App Development with Josh Wetzel, CRO at OneSignal

    Közzétéve: 2023. 02. 27.

  5. #138: State of Mobile 2023 with Lexi Sydow, Data Analytics at Data.ai

    Közzétéve: 2023. 02. 20.

  6. #137: The Future of App Attribution with Mateusz Bochenczak, Apps & Mobile Gaming Measurement at Appsflyer

    Közzétéve: 2023. 02. 13.

  7. #136: Creating the best monetization strategies for free apps with Andriy Sambir, CEO of LinkUp Studio

    Közzétéve: 2023. 02. 06.

  8. #135: Tapping Influencers for your app marketing mix with Marion Balinoff, Influencer Marketing Consultant

    Közzétéve: 2023. 01. 30.

  9. #134: What makes Influencer marketing tick in 2023 with Jennifer Sudo, Managing Partner at M&C Saatchi Performance

    Közzétéve: 2023. 01. 23.

  10. #133: Hardcore and mid-core gaming apps marketing with Kate Lovejoy, COO, Retargeting at Adikteev

    Közzétéve: 2023. 01. 16.

  11. #132: Improving Your App Subscription Funnels with Jeff Grang, Co-founder and CPO at Purchasely

    Közzétéve: 2023. 01. 09.

  12. #131: What does Augmented Reality have to offer to app marketing with Doddz, the top Augmented Reality artist

    Közzétéve: 2022. 12. 16.

  13. #130: Mobile App vs. Web3 ads with Andre Kempe, Founder at Admiral Media & Admiral Studio

    Közzétéve: 2022. 11. 28.

  14. #129: Creating a profitable growth strategy for Subscription Apps with Alexander Guerra, Head of Monetization from baz SuperApp

    Közzétéve: 2022. 11. 21.

  15. #128: Building user research based app monetization strategy with Jenny Kay Pollock, Lead Subscription Monetization Manager at Together Labs

    Közzétéve: 2022. 11. 14.

  16. #127: SKAdNetwork 4.0 and Privacy Sandbox: what do subscription apps need to know with Alex Bauer, Head of Product & Market Strategy at Branch

    Közzétéve: 2022. 11. 07.

  17. #126: Consumer Subscription Apps: opportunities & challenges with Eric Crowley, Partner at GP Bullhound

    Közzétéve: 2022. 10. 31.

  18. #125: A 30-day App Customer Retention challenge with Jennie Lewis, Senior Manager, Customer Insights at Airship

    Közzétéve: 2022. 10. 24.

  19. #124: Getting your mobile app to greater heights with Dr. J. Gonzalo, VP, Consumer Mobile Services, Europe & P. Gauden, Head of WEU Ecosystem Marketing at HUAWEI

    Közzétéve: 2022. 10. 11.

  20. #123: Leveraging mobile games ad tech for non-gaming apps with Andrey Kazakov, Vice President of Demand at AppLovin

    Közzétéve: 2022. 10. 03.

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The Business of Apps podcast brings you actionable insights from the leaders of the global app industry and the world’s fastest growing apps. App marketers, product managers and developers share the latest approaches to building, marketing and monetising mobile apps. Every Monday we have a candid conversation with app industry professionals about specific topic that may cover app marketing, mobile advertising or app development and we also allow people to get to know our guests better.

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