Greg McKeown: Essentialism & The Pursuit of Less | E121

Be effortless! In today’s episode, we are talking with Greg McKeown, best-selling author and CEO. Greg’s break-out book, Essentialism: The Disciplined Pursuit of Less, a New York Times and Wall Street Journal bestseller. The book is frequently ranked as a #1 Time Management book on Amazon, and challenges core assumptions about achievement to get to the essence of what really drives success. Greg is the CEO of McKeown Inc. Clients include Adobe, Apple, Google, Facebook, Pixar, Salesforce.com, Symantec, Twitter, VMware and Yahoo!. His writing has appeared or been covered by The New York Times, Fast Company, Fortune, HuffPost, Politico, and Inc. Magazine. He is among the most popular bloggers for the Harvard Business Review and LinkedIn’s Influencers group: averaging a million views a month. McKeown has been interviewed on numerous television and radio shows including NPR, NBC, and FOX.  In this episode, we talk about Greg’s path from studying to be a lawyer to becoming a writer, the definition of Essentialism, and how we can decide what’s ‘essential.’ We’ll also discuss the three steps to being effortless, how to make essential work more fun, and how to achieve residual results with your work. If you’re a high-achiever and looking to step up your productivity without dedicating all your time, this is a must-listen!   Sponsored by -    Credit Karma. Go to creditkarma.com/podcast to learn more and find offers tailored just for you.    Olay Body. Fearless In My Skin.   Social Media:   Follow YAP on IG: www.instagram.com/youngandprofiting Reach out to Hala directly at [email protected] Follow Hala on Linkedin: www.linkedin.com/in/htaha/ Follow Hala on Instagram: www.instagram.com/yapwithhala Follow Hala on ClubHouse: @halataha Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com   Timestamps:   00:37 - Greg’s Upbringing 02:12 - How Greg Strayed From Being a Lawyer and Became a Writer 08:30 - The Definition of Essentialism 09:45 - How Achieving Success Can Cause Failure 12:32 - The Way Essentialism Relates to Being Effortless 15:37 - How We Can Decide What’s Essential 21:17 - Why Greg Wrote Effortless 24:51 - 3 Steps for Being Effortless 29:05 - The Problem With Effort 31:41 - Strategies to Achieve the Effortless State 36:07 - Does Effort Equal Time?  38:19 - How to Make Essential Work See More Fun 42:21 - Ways to Combat Complex Projects and Make It Simple 50:59 - Why Rest is Essential 58:35 - Difference Between Linear and Residual Results 1:04:32 - Greg’s Secret to Profiting in Life   Mentioned in the Episode:   Greg’s Website: https://gregmckeown.com/ The Essentialism Website: https://essentialism.com/ Greg’s Twitter: https://twitter.com/gregorymckeown?lang=en