Why Negative Reinforcement Won't Help You Lose Weight

In the weight loss and fitness scene, the term "Negative Reinforcement" is often used incorrectly. Negative Reinforcement is defined by the American Psychological Association as “the removal, prevention, or postponement of an aversive stimulus as a consequence of a response, which, in turn, increases the probability of that response.” What About For Weight Loss and Fitness? In the world of Weight Loss and Fitness, Negative Reinforcement is heavily, and incorrectly, used to r...