S11E09 - Tornados & Lawsuits: Why Companies Wrestle with Name Changes

This week, we look at the reasons why successful companies suddenly change their names. Sometimes those name changes are for legal reasons, sometimes it’s because the old name has too much negative baggage, sometimes it’s to boost a stock price and sometimes a name changes because of a tornado. Hosted on Acast. See acast.com/privacy for more information.