IHTF 2022 Outtakes - Convincing shareholders and management team, real transformation

Transformation is about what the company wants to be, in this episode we look at how to bring change. We’ll be looking at the hotel metaverse and how 3D tours are proving real digital connection with bookers through digital twins of hotel properties and conference centres But first. Tess Mattisson, Former Head Of Ecommerce & Digital Customer Development, Scandic Hotels and now CEO of Zaplox addresses consumer strategies, I asked her, what advice would she give to bringing new strateg...