Hoteliers' Voice S2E10 - Penta Hotels - Reimagining the guest journey

Amanda Du, Head of eCommerce from Penta Hotels joins us to explain how they reimagined the customer journey to get the digital experience right. Since 1971 Penta has combined style, substance and comfort with over 20 hotels across Europe and Asia. Amanda applied her learnings and digitalisation frameworks to develop the digital infrastructure and utilisation of the CRM. With over a decade of international hotel experience across china, Singapore, Malaysia and now in Germany, ...