Digital Marketing – performance metrics that drive revenue

In this episode we speak with Chris Kinlock a Performance Specialist, and Billy Mohan- Senior Performance Analyst, from Journey Hospitality about the changes in performance marketing and how the industry can get a better grasp over the opportunities for digital channels and what actually works. The pair give a frank insight to how to assess true performance and why fixed budgets needs to be abandoned in favour for performance-based. We talk through; How and where Google is deliverin...