Adapting Accommodation Supply in TAs and TMCs

John Hubbs-Hurrell, Head of The Advantage Global Network joins us to talk about how accommodation supply is massively adapting to new demands with Travel Agents and TMCs at the front of this trend. Growth in demand of booking with travel agents is changing the dynamics of travel retail – what does this shift mean for the industry and packaging hotel product? In particular we look at the wider consideration of accommodation from just hotels and why ROI is essential for corporate travel today. ...