TV and Text Messaging: Back to the OG Platforms

The OG platforms are back, baby — but how are marketers going to use TV ads and text messaging? Also: The IAB wants you to stop being so clever, why Snapchat and TikTok still trail the pack, and Facebook on how tastemakers are made, and how influence is earned. • Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter GET YOUR WORD OUT: • Ads as low as $20! See https://todayindigital.com/ads • Be a guest expert: https://b.link/pod-expert JOIN OUR COMMUNITY! - Slack: https://todayindigital.com/slack - Discord: https://todayindigital.com/discord - Reddit: https://todayindigital.com/reddit ENJOYING THE SHOW? - Please tweet about us! https://b.link/pod-tweet - Rate and review us: https://todayindigital.com/rateus - Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD: - TikTok: https://b.link/pod-tiktok - Twitter: https://b.link/pod-twitter - LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.) Privacy & Opt-Out: https://redcircle.com/privacy