Aug 20 — Donald Trump is Destroying Your ROAS (Ep 219)

Yes, your CPMs are up. And you can blame Donald Trump for that. Snapchat cozies up to local bricks and mortar marketers. Some of Twitter’s newest features are starting to make it out to the marketing platforms we all use. And Microsoft is the latest company to try its hand at automated digital ad recommendations. Don’t expect a lot. JOIN OUR SLACK COMMUNITY! • Click: http://TodayInDigital.com/slack SPREAD THE WORD: • Tweet It: bit.ly/tweet-tidm to preview a tweet you can publish • Review Us: ratethispodcast.com/today ABOUT THE PODCAST: • Produced by: engageQ.com • Advertising: TodayInDigital.com/ads • Transcripts: TodayInDigital.com/scripts • Theme music: Mark Blevis (all other music licensed by Source Audio) TOD’S SOCIAL MEDIA: • Tod’s agency: engageQ.com • LinkedIn: linkedin.com/in/todmaffin • Twitter: twitter.com/todmaffin • Instagram: instagram.com/todmaffin • TikTok: tiktok.com/@todmaffin • Twitch: twitch.tv/todmaffin SOURCES: https://sproutsocial.com/insights/release/ https://www.nytimes.com/2020/08/15/us/politics/trump-campaign-ads-dnc.html#click=https://t.co/8GByDjJYid https://www.mediapost.com/publications/article/354936/ka-boom-target-adds-share-posts-record-sales.html https://about.ads.microsoft.com/en-us/blog/post/august-2020/editor-updates-recommendations-and-campaign-level-associations https://streetfightmag.com/2020/08/20/snapchats-promote-local-place-the-deeper-dive/ --- Send in a voice message: https://anchor.fm/todayindigital/message Privacy & Opt-Out: https://redcircle.com/privacy