166: A Glimmer of Digital Hope

Digital advertising’s post-COVID future looks better than expected... YouTube is helping creators drive merch sales... Google Ads is testing a tool that might save you a lot of headaches... And, chances are you’ve fallen for at least one of these adtech myths. Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email [email protected] or visit engageQ.com/contact Help Spread the Word! • Review this podcast at ratethispodcast.com/today • Click bit.ly/tweet-tidm to preview a tweet you can publish Advertising: Reach ~1,000 Digital Marketers • Classifieds ($20) — todayindigital.com/classifieds • Mid-Rolls — todayindigital.com/advertising TOD’S SOCIAL MEDIA: • Tod’s web site: TodMaffin.com • Tod’s agency: engageQ.com • LinkedIn: linkedin.com/in/todmaffin • Twitter: twitter.com/todmaffin • Instagram: instagram.com/todmaffin • Facebook: facebook.com/tmaffin • TikTok: tiktok.com/@todmaffin • Mixer: mixer.com/HappyRadioGuy • Xbox Gamertag: Radio#9573 SOURCES: https://advanced-television.com/2020/06/04/forecast-european-digital-ads-down-only-5-5-in-2020/ https://www.socialmediatoday.com/news/youtube-adds-new-analytics-report-alerts-for-merchandise-sales-within-live/579162/ https://www.searchenginejournal.com/diagnose-google-ads-performance-changes-faster-with-explanations/371291/ https://support.google.com/google-ads/answer/9911637 https://support.google.com/google-ads/answer/9000655 https://www.forbes.com/sites/augustinefou/2020/06/04/are-marketers-wasting-money-on-adtech-myths/amp/ --- Send in a voice message: https://anchor.fm/todayindigital/message Privacy & Opt-Out: https://redcircle.com/privacy