The Scent of a Memory

This Is Your Brain With Dr. Phil Stieg - Podcast készítő Weill Cornell Medicine Neurological Surgery - Péntek

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Smell is our most evocative sense, with instant associations with emotions and memories. Cognitive neuroscientist Rachel Herz, PhD, explains why she loves the stink of a skunk, why a blow to the head can kill off your sense of smell, and how you get a new nose every month. Plus… why stores, hotels, and other brands create signature scents. https://rachelherz.com/   Sign up for our newsletter at www.ThisIsYourBrain.com 

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