Is China's Auto Price War Coming to an End? Goldman Sachs July 2025 Research: Six Major Automakers Reveal H2 Market Outlook

Goldman Sachs' latest survey of six major Chinese automakers including BYD, XPeng, Nio, and Leapmotor reveals profound industry transformation. Government subsidies expected to continue with evolving formats, keeping actual vehicle purchase costs stable; competition to persist for 2-3 years but shifting from price wars to "value competition"; LiDAR adoption accelerating with growing customer acceptance of autonomous driving; overseas expansion showing strong performance with BYD achieving 464k overseas sales (+128%) in H1. Key insights include XPeng's Turing AI chip breakthrough, Nio's 10k workforce reduction, and Leapmotor's 222k H1 sales (+156%).